The Good Goods: A Media Platform Redefining Perspectives on IMPACT and NEONYT Paris

Since its creation in 2017, The Good Goods has established itself as a unique media and creative studio, dedicated to transforming the fashion, textile, and luxury industries.

A Foundational Vision for a Responsible Future


Founded by Victoire Satto, a former radiologist now forward thinking entrepreneur, The Good Goods distinguishes itself with a rigorous approach rooted in evidence-based fashion. This methodology draws on scientific expertise to guide industry professionals toward concrete and measurable solutions, with a clear focus on decarbonisation and the sustainability of practices across the entire value chain.

"Evidence is a starting point, but today, we are in a phase where action is essential"
Victoire explains

This philosophy, paired with an exacting aesthetic, has earned The Good Goods recognition within the sustainable fashion sector, positioning it as a key player in driving transformation and raising awareness on related issues.

A Strong Partnership Built on Shared Values


The partnership between The Good Goods and IMPACT and NEONYT Paris reflects a profound alignment in their respective visions. This collaboration is showcased through a meticulous curation of exhibiting brands and a spotlight on their commitments. The January 2025 edition promises to be a rich blend of innovation, inspiring discussions, and meaningful engagement.


"We have developed a trend book that combines commitment and aesthetics," Victoire explains. "Every selected brand tells a story, supported by precise data and transparent reporting." Visitors in January will experience an exhibition enriched by digital educational elements, offering unique visibility for the most promising initiatives.

Talks and Forum Events: Engaging and Impactful Conversations at IMPACT and NEONYT Paris


At the heart of the IMPACT and NEONYT Paris Forum, three talks hosted by Victoire Satto will delve into the challenges and opportunities of sustainable transformation in the sector. Key themes include:


Saturday, 18 January 2025, 12:00-13:00: Retail Tech for Good – Building Your Dream Team
A deep dive into technological solutions for retail, including stock optimisation, repair, rental, and personal shopping, viewed through the lens of innovative SaaS.


Sunday, 19 January 2025, 15:00-16:00: Retail Me More – The Future of Department Stores
Insights into innovation in services, artificial intelligence, signage, and physical space design to reinvent the customer experience.


Monday, 20 January 2025, 13:00-14:00: How to Choose a Sustainable Brand in 2025?
Featuring experts like Gabriel Appalié (Printemps), this panel will address essential criteria for traceability and circularity, guiding buyers toward informed, sustainable choices.


This collaboration extends beyond the forum. It includes multiple digital channels, impromptu creative interventions, and strategies to generate high-quality traffic and amplify the visibility of committed brands. The Good Goods oversees every step: from selecting speakers to communication, animation, and the creation of complementary content.

By combining excellence, innovation, and sustainability, this collaboration transcends the event itself, becoming a model for sustainable transformation in the creative industries.


The Good Goods and WSN: Paving the Way for Future Perspectives


With The Good Goods at the heart of the Who’s Next edition in January 2025, IMPACT and NEONYT Paris positions itself as a major platform for inspiring and catalysing positive change. Through meticulous curation, dynamic talks and conferences, and a shared commitment, we contribute to shaping a more sustainable and inclusive future for the global creative landscape.


"Transforming fashion doesn’t mean sacrificing creativity or quality," Victoire concludes. "It means rethinking our priorities and investing in models that respect the planet and its inhabitants."



"With this partnership, we provide an experience that is both educational and engaging, highlighting brands while attracting a targeted audience and reinforcing our shared mission,"
Victoire concludes
Yann Jobard

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