The Premiere Classe trade show is dedicated to showcasing creativity and offering turnkey solutions to highlight the essential trends of the season. Renowned for its ability to identify and present emerging creative scenes, the show supports brands in their growth, establishing itself as a key reference for buyers and designers alike.
By bringing together designers who embody and illustrate these trends with style and originality, Premiere Classe provides a platform for both promising and established talents in the fashion industry. Discover the boundless creativity of the Brut Icon selection, available at the Carrousel du Louvre from 28 to 30 September 2024…
Isabella Rudzki is a designer who expresses herself through an explicit vision of physical non-conformity. Influenced by the visual language of neoclassicism, her jewellery and leather goods pieces draw inspiration from myths, theatre, and their roles in contemporary imagery and social structures. Launched in 2020, her eponymous brand seeks to create an enriched dialogue around norms, equality, and the celebration of diversity. Her sculptural designs, based on extensive research and constant collaborations, aim to tell an inclusive and individual story. Rudzki explores the fascination with natural growth as a source of beauty and life, to be preserved at all costs. Artistic performances and stage installations complement her collections, contributing to a rich and holistic discourse. Her works have received critical acclaim and have been featured in prestigious magazines such as SCHÖN!, TUSH, L’OFFICIEL, GRAZIA, and VANITY TEEN.
Originally from Buenos Aires, Milagros Pereda is an Argentine fashion designer specialising in textile development and knitwear, now based in Paris. Having grown up in a nature reserve, her close connection with nature has profoundly influenced her approach to fibres and conservation. Pereda is distinguished by her commitment to sustainability and craftsmanship, favouring unique, handmade pieces and a sculptural approach to clothing. She pays particular attention to creating her own materials, often through manual knitting techniques, adding a personal and organic touch to each creation. Her sensitivity to textiles translates into collections that celebrate the raw beauty of natural fibres and the importance of environmental preservation.
Anaïs, the founder of Petite A, launched her entrepreneurial venture in 2021 in Barcelona, inspired by the strength and personality of borosilicate glass. This young 26-year-old designer is passionate about the art of glass and contemporary jewellery, merging magic, brilliance, and transparency in her creations. Her focus on experimentation allows her to constantly discover new facets of the art world and the craft of glassmaking. Petite A jewellery, imbued with delicacy and care, is designed to captivate and become essential pieces in any wardrobe. Combining glass and gold, each piece reflects a refined aesthetic and meticulous attention to detail.
Lunier transcends the ordinary with its handbags inspired by the Moon and the universe. Designed in Paris and handcrafted in Italy, these bags combine traditional craftsmanship with a cosmic aesthetic. The flagship model, Cosmos, is a quilted and embroidered bucket bag with a magnetic flap closure. Its organic and timeless shape, inspired by the moon, is designed to offer comfort and lightness. The cosmic motifs, enhanced by unique embroidery and organic cotton linings, bring texture and softness to each piece. The natural variations in the fabrics are a testament to the authenticity of each creation. Lunier caters to women seeking style and sophistication, ready to embrace the universe through accessories that tell a story.
The Farra is a celebration of creativity and female unity. This Uruguayan brand stands out for its passion for creating garments rich in history. Each piece tells a long journey, from imagination to your hands, imbued with a love for the natural and organic, perceived as true luxury. For The Farra, imperfections are unique rarities, with each garment reflecting an authentic and inimitable character. Their creations spend hours on the laps of their artisan partners, absorbing the feelings and thoughts that make them so special. This human and artisanal aspect gives each piece a uniqueness in its perfect imperfection.
Pontet Eyewear embodies family heritage through four generations. Hailing from Marseille, the Pontet family has been in the eyewear business since the 1930s, with Jean-André Pontet, the grandfather of Hermès Pontet, opening one of the first optical shops in the city. Inspired by his family history and his love for travel, Hermès creates eyewear that is not merely functional but serves as a vehicle for self-expression. Drawing inspiration from mythology and the Mediterranean, Pontet Eyewear aims to be an invitation to escape and discovery, like a modern visual odyssey.
Amina Galal, an Egyptian designer with a degree in Fashion Design, brings a unique approach to garment creation. Inspired by her life experiences across different countries, she draws from the diversity of cultures and craftsmanship. For Amina, clothing is a living entity, carrying a story and a soul, created with profound respect for the artisans behind each piece. Each collection is an exploration of the human condition, blending tradition and modernity in a vision where the garment becomes an extension of oneself.
Loha Vete is an independent luxury ready-to-wear brand founded by designer Max Cassini. Its bold pieces quickly caught the attention of Vogue, who dubbed them "the most expensive T-shirts in the world.” Based in Los Angeles and manufactured in Italy, the brand is known for its creative reinterpretations of traditional streetwear staples, while remaining true to its principles of nonconformity and subversion of norms. The collections feature jewellery, jackets, denim, as well as T-shirts and sweatshirts, combining a deconstructed urban-chic style with an avant-garde approach to contemporary jewellery.
From 18 to 20 January 2025, the Who’s Next trade show at Porte de Versailles (Paris) invites you to experience the warm, bucolic charm of countryside living through a diverse selection of brands—ranging from iconic names to promising new talents with innovative and sustainable concepts.
As the western aesthetic captivates designers, brands, and consumers, one French brand is riding the wave: Soco. Created in 1932, this “sleeping beauty” brand was revived three years ago, following a brief closure, thanks to the efforts of two passionate sisters-in-law who share the same first name. So the story of Soco is continuing under the stewardship of the “Maries Mignon.”
The Turkish brand Khailo Silver has been offering modern and elegant jewellery for over ten years. With meticulous finishes inspired by fine and high jewellery, their premium designs, often adorned with Swarovski crystals or other precious and semi-precious stones, have made them internationally renowned.
Founded in 2015 by the Italian duo Michelangelo Brancato and Francilla Ronchi, Coreterno is a niche perfume brand whose name means “eternal heart” in Italian, and the brand creates unique candles imbued with esotericism. Their style is a blend of rock, almost punk aesthetics, and a mystical aura, forming an invisible bridge between the ancient and the modern.
From the 18th to the 20th of January 2025, Who’s Next will once again take over the iconic halls of Porte de Versailles in Paris, inviting visitors to explore the inspiring Villa Beauté space. A true intersection of beauty, wellness, and lifestyle, this innovative hub showcases the latest trends and technologies in an immersive, multi-sensory environment.
Based in New York City, the hat brand Esenshel, founded and led by Rodney Patterson, embodies a unique approach to hat creation.
Presenting for the first time at Premiere Classe, Amina Galal represents a new generation of Arab designers who blend tradition and modernity with a personal, emotional touch.
For Thaïs Roblowski, fashion is a true calling, and after studying design and pattern-making at the Chambre Syndicale and interning at Thom Browne in New York and Mugler, she became a stylist at Cacharel and Alzaro.
Founded two and a half years ago, Chou au Carré offers upcycled accessories made in France using fabrics from major fashion houses. For founder Victoria, the brand was a natural fit.
Modern and elegant shoes, a sustainable vision, and a manifesto for responsible and positive fashion. Welcome to Odaje. Meet Alexis, the Commercial Director of this footwear brand.
Amid the vibrant energy of emerging talents shaping the future of fashion, one designer stands out for her bold vision and unwavering commitment to sustainability. Léa Theres Lahr-Thiele, the young German prodigy and winner of the prestigious NEONYT Texpertise Sustainability Award, shines brightly this season with her meaningful and innovative approach to design.
Special boutique, special offer : a hotel buyer’s perspective.
Fashion, an eternal cycle, is witnessing the resurgence of iconic brands that defined the 2000s alongside new players on the global scene, whose aesthetics reinterpret this pivotal decade in contemporary fashion. For the upcoming edition of Who's Next, taking place from 18 to 20 January 2025 at Porte de Versailles, Paris, we celebrate the return of these legendary labels as part of our exhibition.
As winter sets in, the collections showcased at our upcoming event shine with warm tones and comforting textures.
Timeless, artisanal, and sustainable: denim is reinvented at the Athenian brand Sac&Co.
In the vibrant atmosphere of Premiere Classe, Comptoir 102, a Dubai-based concept store, continues its pursuit of unique pieces, set against a backdrop of remarkable craftsmanship. Through the insightful lens of Stephanie Chesneau, Sales Director, the store shares its impressions of this edition, where each encounter uncovers unexpected treasures and stories waiting to be shared.
Last September, the Fédération Française du Prêt-à-Porter Féminin enhanced Who's Next with talks and workshops on digital marketing in fashion. Here's a look back at the ‘Did TikTok kill Instagram? Three experts in fashion and social media discuss community, authenticity, resilience and engagement.
The Parisian eye of Japanese department store Isetan Mitsukoshi tells us about her latest Who’s Next fashion crushes.
Reinhard Plank (Founder and milliner), originally from Vipiteno (Italy) near the Austrian border, first studied design in Vienna before turning to millinery. "I started with hats in Vienna, and my first classic model was a great success," he says. Drawn to Florence's rich hat-making heritage, Reinhard chose this city to perfect his craft.
At the latest edition of “Who’s Next,” we spoke with Camille Pouvreau and Lucas Bouteille, watch and jewellery buyers for Galeries Lafayette, about the burgeoning men’s jewellery market and the long-lasting nature of trends in the watch sector.
A key player in the watchmaking industry since the 1950s, the American Movado Group initially established itself through the distribution of traditional Swiss brands. Over time, it expanded globally, broadening its portfolio to include contemporary designs and jewellery.
Founded in 1954 by the current owner’s parents, Antonio, the Italian shoe brand Guglielmo Rotta is the perfect example of a family craftsmanship that has evolved while remaining true to its roots. At this edition, the brand presented a collection that perfectly illustrates its commitment to quality, timelessness, and Italian craftsmanship.
“Streetwear but make it Couture!” Very Rare, a lifestyle and ready-to-wear brand under the direction of Raf Reyes, embodies an avant-garde vision of streetwear through what the designer defines as ‘street couture’. Born during the 2020 health crisis, this family-run brand, founded with his older brother, stands out for its fluid silhouettes, intricate details such as embroidery, flocking, and graphic prints, and strong influences from 90s subcultures.
For over 15 years, BSL, a Turkish ready-to-wear brand, has made a name for itself in the fashion market in Turkey, with stores in the country’s major cities such as Istanbul, Izmir, Ankara, and Antalya. Initially focused on its own retail outlets, BSL adopted a new strategy last year: expanding its distribution network across Europe.
Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Craftsmanship at the heart of jewellery creation: a self-taught journey and the rise of gatsby soldering workshop Fifteen years ago, Julie Sion made her mark in the world of costume jewellery with a unique and passionate approach. "I stumbled into this profession a bit by chance," she admits. Self-taught, her first steps into creation were through a craft-focused approach, before collaborating with French workshops to ensure ethical and high-quality production for her eponymous brand. These collaborations led her to develop a strong and engaged community, not only around her creative project but also through the human values she upholds in her work.
During their debut at Who’s Next, the South Korean brand Temp’s, led by Joanne Jeon Eun-jung, captured attention with its deep commitment to sustainability, combined with a modern and conceptual approach to design.
Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
Meet Abasiekeme Ukanireh, the visionary founder and artistic director of Eki Kere, a Nigerian brand that has captivated audiences with its unique creations, showcasing vibrant raffia-based designs.
Since 1989, the ANDAM (National Association for the Development of the Fashion Arts) has played a crucial role in promoting young talent within the fashion industry. Supported by both institutional and private partners, including the Ministry of Culture and industry giants like Balenciaga, Hermès, and Chanel, ANDAM serves as a unique springboard for emerging designers. This year, in conjunction with Premiere Classe, which celebrated ANDAM’s 35th anniversary last March at Maxim's, the prize winners will once again showcase their creations in the ANDAM space at the Carrousel du Louvre from 28th to 30th September.
In the vibrant world of creative industries, the Hyères International Festival of Fashion, Photography, and Accessories has been a guiding light for emerging talents since 1986. This year, three of the winners from its 38th edition join the selection at the Premiere Classe trade show, a prestigious platform for up-and-coming designers.
The Premiere Classe trade show is dedicated to showcasing creativity and offering turnkey solutions to highlight the essential trends of the season. Renowned for its ability to identify and present emerging creative scenes, the show supports brands in their growth, establishing itself as a key reference for buyers and designers alike.
In the upcoming edition of the Who's Next trade show, taking place from the 8th to the 10th of September, we are excited to present a remarkable selection of new business solutions. Companies from across France and beyond are bringing their unique and innovative visions to the contemporary commercial landscape, blending advanced technology, refined aesthetics, and sustainable commitments. Through their services, these market players highlight innovative, responsible, and transformative practices for the fashion landscape industries.
At the prospect of the upcoming edition of Who’s Next trade shows, we are delighted to once again showcase the remarkable selection of the What’s Up space.
Who's Next? The great thing about the initial chaos of Who's Next is that it has lasted.
In anticipation of the upcoming BIJORHCA trade show, held alongside Who's Next from the 8th to the 10th of September at Porte de Versailles, we are delighted to present a selection of new brands you won’t want to miss. A must-attend event for the jewellery industry since 1930, Bijorhca returns this year with a fresh wave of inspiration for jewellery enthusiasts and professionals alike.
Founded in 2021 by Germain Provot Lorenz, Treaptyque is far more than just a showroom—it's a vibrant and unique space dedicated to curating exceptional pieces.
KEIA (Korea Environmental Industry Association) advocates for eco-conscious initiatives among creative industries in South Korea and abroad notably. Since 2023, the association has been exhibiting on our IMPACT trade show along with Who’s Next. Their project revolves around supporting and promoting sustainable practices and key players of Korea’s industries on an international scale.
BIJORHCA returns alongside Who's Next to transport you from the urban buzz of Barcelona to the carefree summers of the Balearic Islands. Bright and poetic, Spanish jewellery celebrates its artisanal and cultural heritage through both contemporary and timeless designs.
Future Positive by Smiley is back with a space dedicated to its fashion collaborations with brands such as Eastpak, Rainkiss, Jules, Snocks, Saturday Society, Hoptimist and Small World, in the IMPACT area of Who's Next.
Discover the jewelry trades at Bijorhca with Savoir pour Faire, from January 20 to 22, 2024. Bijorhca will be showcasing know-how in Hall 4, where some 150 brands and suppliers are expected.
From January 20 to 22, Who's Next presents its hair fashion selection.
Who's Next presents its new edition, from January 20 to 22, 2024.
Imaginé et créé en 2013, le collectif A Jewel Made In Greece présente et promeut le savoir-faire joaillier grec.
