Événements Published at 30 August 2024

The Brut Icon Selection at Premiere Classe: An Ode to Creativity

The Premiere Classe trade show is dedicated to showcasing creativity and offering turnkey solutions to highlight the essential trends of the season. Renowned for its ability to identify and present emerging creative scenes, the show supports brands in their growth, establishing itself as a key reference for buyers and designers alike.

By bringing together designers who embody and illustrate these trends with style and originality, Premiere Classe provides a platform for both promising and established talents in the fashion industry. Discover the boundless creativity of the Brut Icon selection, available at the Carrousel du Louvre from 28 to 30 September 2024…

Isabella Rudzki is a designer who expresses herself through an explicit vision of physical non-conformity. Influenced by the visual language of neoclassicism, her jewellery and leather goods pieces draw inspiration from myths, theatre, and their roles in contemporary imagery and social structures. Launched in 2020, her eponymous brand seeks to create an enriched dialogue around norms, equality, and the celebration of diversity. Her sculptural designs, based on extensive research and constant collaborations, aim to tell an inclusive and individual story. Rudzki explores the fascination with natural growth as a source of beauty and life, to be preserved at all costs. Artistic performances and stage installations complement her collections, contributing to a rich and holistic discourse. Her works have received critical acclaim and have been featured in prestigious magazines such as SCHÖN!, TUSH, L’OFFICIEL, GRAZIA, and VANITY TEEN.

Originally from Buenos Aires, Milagros Pereda is an Argentine fashion designer specialising in textile development and knitwear, now based in Paris. Having grown up in a nature reserve, her close connection with nature has profoundly influenced her approach to fibres and conservation. Pereda is distinguished by her commitment to sustainability and craftsmanship, favouring unique, handmade pieces and a sculptural approach to clothing. She pays particular attention to creating her own materials, often through manual knitting techniques, adding a personal and organic touch to each creation. Her sensitivity to textiles translates into collections that celebrate the raw beauty of natural fibres and the importance of environmental preservation.

Anaïs, the founder of Petite A, launched her entrepreneurial venture in 2021 in Barcelona, inspired by the strength and personality of borosilicate glass. This young 26-year-old designer is passionate about the art of glass and contemporary jewellery, merging magic, brilliance, and transparency in her creations. Her focus on experimentation allows her to constantly discover new facets of the art world and the craft of glassmaking. Petite A jewellery, imbued with delicacy and care, is designed to captivate and become essential pieces in any wardrobe. Combining glass and gold, each piece reflects a refined aesthetic and meticulous attention to detail.

Lunier transcends the ordinary with its handbags inspired by the Moon and the universe. Designed in Paris and handcrafted in Italy, these bags combine traditional craftsmanship with a cosmic aesthetic. The flagship model, Cosmos, is a quilted and embroidered bucket bag with a magnetic flap closure. Its organic and timeless shape, inspired by the moon, is designed to offer comfort and lightness. The cosmic motifs, enhanced by unique embroidery and organic cotton linings, bring texture and softness to each piece. The natural variations in the fabrics are a testament to the authenticity of each creation. Lunier caters to women seeking style and sophistication, ready to embrace the universe through accessories that tell a story.

The Farra is a celebration of creativity and female unity. This Uruguayan brand stands out for its passion for creating garments rich in history. Each piece tells a long journey, from imagination to your hands, imbued with a love for the natural and organic, perceived as true luxury. For The Farra, imperfections are unique rarities, with each garment reflecting an authentic and inimitable character. Their creations spend hours on the laps of their artisan partners, absorbing the feelings and thoughts that make them so special. This human and artisanal aspect gives each piece a uniqueness in its perfect imperfection.

Pontet Eyewear embodies family heritage through four generations. Hailing from Marseille, the Pontet family has been in the eyewear business since the 1930s, with Jean-André Pontet, the grandfather of Hermès Pontet, opening one of the first optical shops in the city. Inspired by his family history and his love for travel, Hermès creates eyewear that is not merely functional but serves as a vehicle for self-expression. Drawing inspiration from mythology and the Mediterranean, Pontet Eyewear aims to be an invitation to escape and discovery, like a modern visual odyssey.

Amina Galal, an Egyptian designer with a degree in Fashion Design, brings a unique approach to garment creation. Inspired by her life experiences across different countries, she draws from the diversity of cultures and craftsmanship. For Amina, clothing is a living entity, carrying a story and a soul, created with profound respect for the artisans behind each piece. Each collection is an exploration of the human condition, blending tradition and modernity in a vision where the garment becomes an extension of oneself.

Loha Vete is an independent luxury ready-to-wear brand founded by designer Max Cassini. Its bold pieces quickly caught the attention of Vogue, who dubbed them "the most expensive T-shirts in the world.” Based in Los Angeles and manufactured in Italy, the brand is known for its creative reinterpretations of traditional streetwear staples, while remaining true to its principles of nonconformity and subversion of norms. The collections feature jewellery, jackets, denim, as well as T-shirts and sweatshirts, combining a deconstructed urban-chic style with an avant-garde approach to contemporary jewellery.

Yann Jobard

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