From 18 to 20 January 2025, the Who’s Next trade show at Porte de Versailles (Paris) invites you to experience the warm, bucolic charm of countryside living through a diverse selection of brands—ranging from iconic names to promising new talents with innovative and sustainable concepts.
Guess
Since its launch in 1981, Guess has embodied Californian boldness and glamour, but it was the 2000s that propelled the brand to new heights. From ultra-trendy jeans to provocative advertising campaigns, Guess captured the spirit of the era's rebellious and sexy youth. Today, the brand delves into its archives to reinterpret its most iconic pieces, blending washed denim, daring cuts, and accessories adorned with its famous triangle logo. This collection strikes the perfect balance between nostalgia and innovation, delighting long-time fans while attracting a fresh audience.