2000s Aesthetics Make a Grand Comeback at Who's Next

Fashion, an eternal cycle, is witnessing the resurgence of iconic brands that defined the 2000s alongside new players on the global scene, whose aesthetics reinterpret this pivotal decade in contemporary fashion. For the upcoming edition of Who's Next, taking place from 18 to 20 January 2025 at Porte de Versailles, Paris, we celebrate the return of these legendary labels as part of our exhibition.

Dive into a world where nostalgia meets modernity, rediscovering collections that shaped an era, continue to inspire the present, and define emerging trends in today's creative landscape.

Juicy Couture

Founded in 1997 in Los Angeles, Juicy Couture revolutionised casualwear with its velour tracksuits and sparkling details, quickly captivating celebrities and fashion lovers worldwide. As a symbol of the 2000s, the brand established itself as a pillar of bold, comfortable, and luxurious style. After a quieter period, Juicy Couture is back in the spotlight with a collection that modernises its classics while preserving the playful and glamorous essence of its origins. Expect pieces that combine plush comfort with striking aesthetics, perfectly tailored for a new generation of fans.

Guess


Since its launch in 1981, Guess has embodied Californian boldness and glamour, but it was the 2000s that propelled the brand to new heights. From ultra-trendy jeans to provocative advertising campaigns, Guess captured the spirit of the era's rebellious and sexy youth. Today, the brand delves into its archives to reinterpret its most iconic pieces, blending washed denim, daring cuts, and accessories adorned with its famous triangle logo. This collection strikes the perfect balance between nostalgia and innovation, delighting long-time fans while attracting a fresh audience.

Sigal


Launched in 2019, Sigal champions an artisanal and eco-conscious approach that resonates with the vintage aesthetics of the 2000s. By recycling watch bracelet links and exploring bold designs, Sigal redefines jewellery as a symbol of sustainability and elegance. For the January 2025 edition of Who’s Next, Sigal unveils a collection combining precious metals with pop accents, evoking the era of oversized jewellery and eccentric designs while offering a thoroughly modern interpretation. Each piece is crafted to be unique, telling a story that transcends trends.

Steve Madden

Founded in 1990, Steve Madden became one of the most influential brands of the 2000s with its innovative and accessible designs. From chunky heels to daring boots and massive platforms, the brand's creations were staples of the era's wardrobes. With its grand return, Steve Madden presents a captivating collection where the avant-garde spirit of its original designs meets contemporary finishes. Staying true to its DNA, the brand explores bold silhouettes and playful details, ensuring each pair of shoes is a statement of style.

Bronx


Founded in 1886, Bronx has always balanced quality and innovation, but it was the 2000s that cemented its reputation in the footwear world. With avant-garde models blending elegance and eccentricity, Bronx became renowned for its daring designs. Today, the brand revives its classics with a modern twist, incorporating sustainable materials and contemporary details. The new collection celebrates platforms, fitted boots, and striking patterns while catering to the needs of a cosmopolitan and discerning audience.

Buffalo


Buffalo London is celebrated for its iconic platform shoes that dominated the 2000s, becoming a symbol of pop and alternative subcultures. Popularised by stars like Paris Hilton, the brand is making a strong comeback with re-releases of its legendary designs. The new collection fuses modern finishes with innovative materials, offering pieces that are both comfortable and expressive. Buffalo successfully appeals to a new generation while evoking nostalgia for long-time fans.

Hipanema


Founded in 2012, Hipanema became known for its multi-layered bracelets inspired by Brazil, featuring beads, shells, and colourful threads. Although the brand emerged after the 2000s' golden age, it captures the vibrant spirit of that decade in its designs. For this edition of Who’s Next, Hipanema pushes boundaries by introducing accessories that blend retro-chic casual aesthetics with urban sophistication, echoing the playful and artisanal trends of the 2000s.

Kangol


Founded in 1938, Kangol experienced a renaissance in the 2000s thanks to its iconic headwear, popularised by hip-hop artists and pop culture icons. Today, the brand reinvents its classics, from the emblematic bucket hats to streetwear caps, using sustainable materials and reimagined patterns. Kangol continues to captivate audiences with designs that embody the essence of the 2000s while catering to modern sensibilities.

Yann Jobard

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