Ten. jewelry: the subtle balance between Nature and Geometry

Founded by Japanese designer Akane Horikami, Ten. has become a go-to brand for those seeking a blend of nature, minimalism, and contemporary elegance. At this fifth participation in Premiere Classe, Ten. continued to captivate with a collection exploring fluid lines while introducing more geometric elements.

This collection reflects the brand’s commitment to incorporating natural elements in its designs while adapting to the growing demand in the men’s jewelry market.

A name rich in meaning


The name Ten. derives from the number 10, pronounced like the word “sky” in Japanese. This dual meaning inspired the brand’s founding concept: “The sky symbolizes nature, and from this idea, we wanted to integrate natural elements into our designs,” explains Akane Horikami. Ten.’s collections reflect this connection to nature through fluid lines and irregular shapes, representing the organic movement of natural elements such as clouds, plants, and landscapes as they change throughout the day.


A new geometric direction for the men’s collection


Ten.’s men’s collection, though recent, has marked a new direction in the brand’s creative approach. “We wanted to introduce more geometry and strong lines into this collection, while maintaining the fluid and natural essence at the heart of our identity,” notes Akane Horikami. This blend of geometric elements and fluidity allows the brand to appeal to a diverse clientele seeking a subtle yet assertive style.


The decision to incorporate geometric motifs in the men’s collection responds to a growing market demand for more structured and sculptural designs. However, Ten. maintains a delicate, subtle approach, where even the boldest lines retain a certain softness. “The strength of the geometric lines reflects the image of the modern Japanese man, while preserving a fluidity that maintains the brand’s DNA,” she explains.


Ten. draws deeply from nature, a recurring theme across all its collections. “We never create strictly square or circular shapes; there’s always a subtle irregularity in the lines that symbolizes how nature expresses itself,” says Akane Horikami. This unconventional approach allows Ten. to stand out in the world of jewelry and fashion, bringing an organic, natural touch to its creations.

Building partnerships and exploring new horizons at Premiere Classe


For Ten., Premiere Classe is much more than just a trade fair. “What I appreciate here is the chance to meet not only buyers but also other creators. There’s a real creative synergy,” shares Akane Horikami. The international presence of buyers at the fair has enabled Ten. to expand its clientele beyond Japan, attracting customers worldwide, particularly from the United States and Europe.


Although Akane Horikami acknowledges that she hasn’t participated in other international fairs, she sees Premiere Classe as an essential platform for the brand’s expansion. “This experience is incredible for us, as it allows us to connect with customers we could never have reached by staying only in Japan,” she adds.


A future rooted in innovation and continuity


Ten. continues to draw from its Japanese roots while evolving to meet new trends in the international market. With a growing customer base and a strong visual identity, the brand aims to expand while staying true to its values. “We want to keep exhibiting here to broaden our clientele and develop our collections, always maintaining this connection to nature and our core creative values,” concludes Akane Horikami.


Straddling tradition and modernity, Ten. reaffirms its commitment to jewelry design that celebrates simplicity and the beauty of natural forms. Its participation in Premiere Classe marks a significant step in its international expansion while retaining a unique and memorable identity at the heart of this singular event.

Yann Jobard

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