From 18 to 20 January 2025, the Who’s Next trade show at Porte de Versailles (Paris) invites you to experience the warm, bucolic charm of countryside living through a diverse selection of brands—ranging from iconic names to promising new talents with innovative and sustainable concepts.
This edition honours a return to the roots of our essence, embracing a way of life where the beauty of the countryside meets timeless, practical elegance. Each creation showcased embodies a unique pursuit of authenticity, tradition, and craftsmanship in an industry increasingly shifting towards a more human and natural rhythm.
Barbour
Since 1894, Barbour has epitomised the quintessential British countryside style. Renowned for its iconic waxed jackets, this family-owned brand blends tradition with innovation to create robust and timeless garments. Each piece tells a story—a tale of rural adventure and artisanal expertise, enhanced by a functional yet elegant aesthetic.
Sibinlinnebjerg
Since 1997, Sibinlinnebjerg has celebrated the art of Scandinavian knitwear by merging tradition with modernity. Known for exceptional quality, their creations reflect Nordic simplicity. These timeless knitwear pieces, both delicate and durable, bring warmth and understated sophistication to any wardrobe.
Bailey Hats
Founded in 1922 in Los Angeles, Bailey Hats pays homage to Hollywood glamour combined with the rugged spirit of the Wild West. Originally crafted for ranchers and movie stars, the brand has reinvented the iconic hat with a fusion of retro allure and modern sophistication. Each piece offers bold, meticulously designed lines, embodying timeless elegance.
Hunter
Since 1856, Hunter has been synonymous with versatility and durability, thanks to its iconic rubber boots. A true British icon, the brand excels in combining functional and stylish design. Whether tackling muddy countryside trails or navigating urban escapades, Hunter boots offer resilience, comfort, and sophistication that endure through generations.This year, the brand is taking advantage of the show to broaden its horizons and highlight its ready-to-wear collection, embodying the same commitment to quality and elegance that has defined its success.
Ilse Jacobsen
Inspired by the shores of Hornbæk, Ilse Jacobsen has been creating timeless garments with minimalist Nordic elegance since 1993. From iconic rubber boots to minimalist rainwear, each piece reflects a harmonious blend of wild nature and functional design, offering an elegant and graceful response to inclement weather.
Blundstone
Established in 1870 in the heart of Tasmania, Blundstone boots are the epitome of uncompromising durability. Designed to withstand the harshest terrains, they combine ergonomic, minimalist design with unmatched robustness. Comfortable and stylish, these boots have become an indispensable classic, symbolising freedom and adventure.
Douce Gloire
Under the creative direction of Inès Lafarge, Douce Gloire elevates cashmere to new heights of elegance. Inspired by Nepalese craftsmanship, the brand produces pieces where softness, lightness, and noble materials converge. With a palette of exclusive colours, these accessories transform into timeless treasures that enhance any silhouette.
Les Racines du Ciel
Driven by a humanist vision, Les Racines du Ciel champions sustainable fashion guided by ethical principles. Using natural and organic materials, the brand creates garments with poetic elegance that withstand the test of time. Each piece reflects a lifestyle that respects both nature and the living beings that inhabit it.
Loreak Mendian
Hailing from Donostia, Loreak Mendian celebrates versatile fashion deeply rooted in Basque culture and functional design. The brand merges authenticity and timeless style with durability and quality. Each garment balances innovation with tradition, offering a sustainable and modern wardrobe that meets the challenges of today’s creative industries.
Degré 7
Founded in 1982 in Chamonix, Degré 7 is a trusted companion for winter sports enthusiasts, offering garments that marry technical excellence with design. Known for their innovative performance materials, the brand delivers warmth, comfort, and protection in outdoor clothing that’s as durable as it is stylish. The collection also includes specialised bags and equipment designed for mountain adventures.
Cotopaxi
Cotopaxi embodies a sincere commitment to responsible adventure and global poverty alleviation. The American brand creates outdoor gear that combines high performance with ethical manufacturing, using recycled and responsibly sourced materials. Each design, marked by bold colours, tells a story of travel and positive impact, inviting everyone to explore the wonders of the world while protecting its diverse ecosystems and communities.
From 18 to 20 January 2025, the Who’s Next trade show at Porte de Versailles (Paris) invites you to experience the warm, bucolic charm of countryside living through a diverse selection of brands—ranging from iconic names to promising new talents with innovative and sustainable concepts.
Fashion, an eternal cycle, is witnessing the resurgence of iconic brands that defined the 2000s alongside new players on the global scene, whose aesthetics reinterpret this pivotal decade in contemporary fashion. For the upcoming edition of Who's Next, taking place from 18 to 20 January 2025 at Porte de Versailles, Paris, we celebrate the return of these legendary labels as part of our exhibition.
As winter sets in, the collections showcased at our upcoming event shine with warm tones and comforting textures.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.
In anticipation of the upcoming BIJORHCA trade show, held alongside Who's Next from the 8th to the 10th of September at Porte de Versailles, we are delighted to present a selection of new brands you won’t want to miss. A must-attend event for the jewellery industry since 1930, Bijorhca returns this year with a fresh wave of inspiration for jewellery enthusiasts and professionals alike.
Founded in 2021 by Germain Provot Lorenz, Treaptyque is far more than just a showroom—it's a vibrant and unique space dedicated to curating exceptional pieces.
As we prepare to welcome you in September, the IMPACT and NEONYT Paris Forum stands out for its deep commitment to a sustainable future in the creative industries.
The Premiere Classe fair will soon open its doors to unveil an exclusive selection of leather goods brands and bags creators. This prestigious event shall showcase the exceptional craftsmanship and ongoing innovation within the Italian creative landscape.
Villa Beauté’s selection’s getting a fresh look and promises exceptional experiences. Innovative, ethical, and cutting-edge, our leading brands and new arrivals rewrite the rules of wellness and beauty…
Lingerie continually evolves with each season, bringing a new wave of versatility to our wardrobes. Each piece becomes transformable, fostering a blend of style and comfort with multiple functions. Our designers push the boundaries of athleisure and lingerie, crafting modular designs that seamlessly accompany women throughout their daily lives.
On the horizon of the upcoming Who's Next trade show, held from the 8th to the 10th of September, we are delighted to present an exceptional selection of newly entering ready-to-wear brands. These designers, hailing from all corners of the globe, bring a unique and visionary vision to the contemporary creative landscape, blending refined aesthetics with strong sustainable commitments.
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
As a partner of the Prix de la Création de la Ville de Paris, Premiere Classe is inviting Domestique - Prix Accessoires de Mode, and Clara Daguin - Grand Prix Mode, from 1 to 4 March 2024.
Future Positive by Smiley is back with a space dedicated to its fashion collaborations with brands such as Eastpak, Rainkiss, Jules, Snocks, Saturday Society, Hoptimist and Small World, in the IMPACT area of Who's Next.
Flowers are all the rage. On Premiere Classe, many brands have incorporated daisy prints.
Premiere Classe gathers brands from around the world for four days celebrating creativity. Between accessories, jewelry, bags, leather goods and ready-to-wear, highlighted by the electric atmosphere of the trade show, the featured brands provide us with a glimpse of upcoming trends.
From 18 to 20 January 2025, the Who’s Next trade show at Porte de Versailles (Paris) invites you to experience the warm, bucolic charm of countryside living through a diverse selection of brands—ranging from iconic names to promising new talents with innovative and sustainable concepts.
As the western aesthetic captivates designers, brands, and consumers, one French brand is riding the wave: Soco. Created in 1932, this “sleeping beauty” brand was revived three years ago, following a brief closure, thanks to the efforts of two passionate sisters-in-law who share the same first name. So the story of Soco is continuing under the stewardship of the “Maries Mignon.”
The Turkish brand Khailo Silver has been offering modern and elegant jewellery for over ten years. With meticulous finishes inspired by fine and high jewellery, their premium designs, often adorned with Swarovski crystals or other precious and semi-precious stones, have made them internationally renowned.
Founded in 2015 by the Italian duo Michelangelo Brancato and Francilla Ronchi, Coreterno is a niche perfume brand whose name means “eternal heart” in Italian, and the brand creates unique candles imbued with esotericism. Their style is a blend of rock, almost punk aesthetics, and a mystical aura, forming an invisible bridge between the ancient and the modern.
From the 18th to the 20th of January 2025, Who’s Next will once again take over the iconic halls of Porte de Versailles in Paris, inviting visitors to explore the inspiring Villa Beauté space. A true intersection of beauty, wellness, and lifestyle, this innovative hub showcases the latest trends and technologies in an immersive, multi-sensory environment.
Based in New York City, the hat brand Esenshel, founded and led by Rodney Patterson, embodies a unique approach to hat creation.
Presenting for the first time at Premiere Classe, Amina Galal represents a new generation of Arab designers who blend tradition and modernity with a personal, emotional touch.
For Thaïs Roblowski, fashion is a true calling, and after studying design and pattern-making at the Chambre Syndicale and interning at Thom Browne in New York and Mugler, she became a stylist at Cacharel and Alzaro.
Founded two and a half years ago, Chou au Carré offers upcycled accessories made in France using fabrics from major fashion houses. For founder Victoria, the brand was a natural fit.
Modern and elegant shoes, a sustainable vision, and a manifesto for responsible and positive fashion. Welcome to Odaje. Meet Alexis, the Commercial Director of this footwear brand.
Amid the vibrant energy of emerging talents shaping the future of fashion, one designer stands out for her bold vision and unwavering commitment to sustainability. Léa Theres Lahr-Thiele, the young German prodigy and winner of the prestigious NEONYT Texpertise Sustainability Award, shines brightly this season with her meaningful and innovative approach to design.
Special boutique, special offer : a hotel buyer’s perspective.
Fashion, an eternal cycle, is witnessing the resurgence of iconic brands that defined the 2000s alongside new players on the global scene, whose aesthetics reinterpret this pivotal decade in contemporary fashion. For the upcoming edition of Who's Next, taking place from 18 to 20 January 2025 at Porte de Versailles, Paris, we celebrate the return of these legendary labels as part of our exhibition.
As winter sets in, the collections showcased at our upcoming event shine with warm tones and comforting textures.
Timeless, artisanal, and sustainable: denim is reinvented at the Athenian brand Sac&Co.
In the vibrant atmosphere of Premiere Classe, Comptoir 102, a Dubai-based concept store, continues its pursuit of unique pieces, set against a backdrop of remarkable craftsmanship. Through the insightful lens of Stephanie Chesneau, Sales Director, the store shares its impressions of this edition, where each encounter uncovers unexpected treasures and stories waiting to be shared.
Last September, the Fédération Française du Prêt-à-Porter Féminin enhanced Who's Next with talks and workshops on digital marketing in fashion. Here's a look back at the ‘Did TikTok kill Instagram? Three experts in fashion and social media discuss community, authenticity, resilience and engagement.
The Parisian eye of Japanese department store Isetan Mitsukoshi tells us about her latest Who’s Next fashion crushes.
Reinhard Plank (Founder and milliner), originally from Vipiteno (Italy) near the Austrian border, first studied design in Vienna before turning to millinery. "I started with hats in Vienna, and my first classic model was a great success," he says. Drawn to Florence's rich hat-making heritage, Reinhard chose this city to perfect his craft.
At the latest edition of “Who’s Next,” we spoke with Camille Pouvreau and Lucas Bouteille, watch and jewellery buyers for Galeries Lafayette, about the burgeoning men’s jewellery market and the long-lasting nature of trends in the watch sector.
A key player in the watchmaking industry since the 1950s, the American Movado Group initially established itself through the distribution of traditional Swiss brands. Over time, it expanded globally, broadening its portfolio to include contemporary designs and jewellery.
Founded in 1954 by the current owner’s parents, Antonio, the Italian shoe brand Guglielmo Rotta is the perfect example of a family craftsmanship that has evolved while remaining true to its roots. At this edition, the brand presented a collection that perfectly illustrates its commitment to quality, timelessness, and Italian craftsmanship.
“Streetwear but make it Couture!” Very Rare, a lifestyle and ready-to-wear brand under the direction of Raf Reyes, embodies an avant-garde vision of streetwear through what the designer defines as ‘street couture’. Born during the 2020 health crisis, this family-run brand, founded with his older brother, stands out for its fluid silhouettes, intricate details such as embroidery, flocking, and graphic prints, and strong influences from 90s subcultures.
For over 15 years, BSL, a Turkish ready-to-wear brand, has made a name for itself in the fashion market in Turkey, with stores in the country’s major cities such as Istanbul, Izmir, Ankara, and Antalya. Initially focused on its own retail outlets, BSL adopted a new strategy last year: expanding its distribution network across Europe.
Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Craftsmanship at the heart of jewellery creation: a self-taught journey and the rise of gatsby soldering workshop Fifteen years ago, Julie Sion made her mark in the world of costume jewellery with a unique and passionate approach. "I stumbled into this profession a bit by chance," she admits. Self-taught, her first steps into creation were through a craft-focused approach, before collaborating with French workshops to ensure ethical and high-quality production for her eponymous brand. These collaborations led her to develop a strong and engaged community, not only around her creative project but also through the human values she upholds in her work.
During their debut at Who’s Next, the South Korean brand Temp’s, led by Joanne Jeon Eun-jung, captured attention with its deep commitment to sustainability, combined with a modern and conceptual approach to design.
Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
Meet Abasiekeme Ukanireh, the visionary founder and artistic director of Eki Kere, a Nigerian brand that has captivated audiences with its unique creations, showcasing vibrant raffia-based designs.
Since 1989, the ANDAM (National Association for the Development of the Fashion Arts) has played a crucial role in promoting young talent within the fashion industry. Supported by both institutional and private partners, including the Ministry of Culture and industry giants like Balenciaga, Hermès, and Chanel, ANDAM serves as a unique springboard for emerging designers. This year, in conjunction with Premiere Classe, which celebrated ANDAM’s 35th anniversary last March at Maxim's, the prize winners will once again showcase their creations in the ANDAM space at the Carrousel du Louvre from 28th to 30th September.
In the vibrant world of creative industries, the Hyères International Festival of Fashion, Photography, and Accessories has been a guiding light for emerging talents since 1986. This year, three of the winners from its 38th edition join the selection at the Premiere Classe trade show, a prestigious platform for up-and-coming designers.
The Premiere Classe trade show is dedicated to showcasing creativity and offering turnkey solutions to highlight the essential trends of the season. Renowned for its ability to identify and present emerging creative scenes, the show supports brands in their growth, establishing itself as a key reference for buyers and designers alike.
In the upcoming edition of the Who's Next trade show, taking place from the 8th to the 10th of September, we are excited to present a remarkable selection of new business solutions. Companies from across France and beyond are bringing their unique and innovative visions to the contemporary commercial landscape, blending advanced technology, refined aesthetics, and sustainable commitments. Through their services, these market players highlight innovative, responsible, and transformative practices for the fashion landscape industries.
At the prospect of the upcoming edition of Who’s Next trade shows, we are delighted to once again showcase the remarkable selection of the What’s Up space.
Who's Next? The great thing about the initial chaos of Who's Next is that it has lasted.
In anticipation of the upcoming BIJORHCA trade show, held alongside Who's Next from the 8th to the 10th of September at Porte de Versailles, we are delighted to present a selection of new brands you won’t want to miss. A must-attend event for the jewellery industry since 1930, Bijorhca returns this year with a fresh wave of inspiration for jewellery enthusiasts and professionals alike.
Founded in 2021 by Germain Provot Lorenz, Treaptyque is far more than just a showroom—it's a vibrant and unique space dedicated to curating exceptional pieces.
KEIA (Korea Environmental Industry Association) advocates for eco-conscious initiatives among creative industries in South Korea and abroad notably. Since 2023, the association has been exhibiting on our IMPACT trade show along with Who’s Next. Their project revolves around supporting and promoting sustainable practices and key players of Korea’s industries on an international scale.
BIJORHCA returns alongside Who's Next to transport you from the urban buzz of Barcelona to the carefree summers of the Balearic Islands. Bright and poetic, Spanish jewellery celebrates its artisanal and cultural heritage through both contemporary and timeless designs.
Future Positive by Smiley is back with a space dedicated to its fashion collaborations with brands such as Eastpak, Rainkiss, Jules, Snocks, Saturday Society, Hoptimist and Small World, in the IMPACT area of Who's Next.
Discover the jewelry trades at Bijorhca with Savoir pour Faire, from January 20 to 22, 2024. Bijorhca will be showcasing know-how in Hall 4, where some 150 brands and suppliers are expected.
From January 20 to 22, Who's Next presents its hair fashion selection.
Who's Next presents its new edition, from January 20 to 22, 2024.
Imaginé et créé en 2013, le collectif A Jewel Made In Greece présente et promeut le savoir-faire joaillier grec.
