In the upcoming edition of the Who's Next trade show, taking place from the 8th to the 10th of September, we are excited to present a remarkable selection of new business solutions. Companies from across France and beyond are bringing their unique and innovative visions to the contemporary commercial landscape, blending advanced technology, refined aesthetics, and sustainable commitments. Through their services, these market players highlight innovative, responsible, and transformative practices for the fashion landscape industries.
WHAT’S UP - Where culture and community intertwine
At the prospect of the upcoming edition of Who’s Next trade shows, we are delighted to once again showcase the remarkable selection of the What’s Up space.
A true pinnacle of artistic and cultural expression, What’s Up brings together a plethora of traditional inspirations with a contemporary twist, drawing from street cultures across all seven continents—from France to Brazil, South Korea to Bulgaria, and including Greece and Nigeria…
United by a strong sense of community, the creators featured in this selection celebrate their heritage within the timeless modernity of street style, each championing a philosophy that delves into creative production beyond the fashion landscape. From fashion to lifestyle, the What’s Up universe takes you on a journey through its many dynamics. More than showcasing their designs, the brands in this space connect you to the myriad facets of the world, flowing through exotic, urban, graphic, cosmopolitan, and minimalist aesthetics.
What’s Up is the must-see universe for discovering a new way of creating. Designs conceived by and for the communities that these creators unite and stand up for.
An eclectic cultural hustle, celebrating the innovation and avant-gardism of the international creative landscape.
Join us from 8th to 10th September at Porte de Versailles, Paris, for the next edition of Who’s Next.
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