Smiley returns to Impact with Future Positive

Future Positive by Smiley is back with a space dedicated to its fashion collaborations with brands such as Eastpak, Rainkiss, Jules, Snocks, Saturday Society, Hoptimist and Small World, in the IMPACT area of Who's Next.

BaByBrand, Smiley's partner, will be holding its awards ceremony on Sunday January 21 at 6.30pm in the evening area of Hall 6.

The collections


Born from the original Smiley brand, Future Positive® products are made from responsibly sourced materials that reduce the harmful impact on our natural environment. That's why over 50 brands and partners from the consumer, home, lifestyle and fashion sectors are joining Smiley on this adventure. Together, we can create a more responsible and positive future.

Similar articles