From 18 to 20 January 2025, the Who’s Next trade show at Porte de Versailles (Paris) invites you to experience the warm, bucolic charm of countryside living through a diverse selection of brands—ranging from iconic names to promising new talents with innovative and sustainable concepts.

As the western aesthetic captivates designers, brands, and consumers, one French brand is riding the wave: Soco. Created in 1932, this “sleeping beauty” brand was revived three years ago, following a brief closure, thanks to the efforts of two passionate sisters-in-law who share the same first name. So the story of Soco is continuing under the stewardship of the “Maries Mignon.”

The Turkish brand Khailo Silver has been offering modern and elegant jewellery for over ten years. With meticulous finishes inspired by fine and high jewellery, their premium designs, often adorned with Swarovski crystals or other precious and semi-precious stones, have made them internationally renowned.

Founded in 2015 by the Italian duo Michelangelo Brancato and Francilla Ronchi, Coreterno is a niche perfume brand whose name means “eternal heart” in Italian, and the brand creates unique candles imbued with esotericism. Their style is a blend of rock, almost punk aesthetics, and a mystical aura, forming an invisible bridge between the ancient and the modern.

From the 18th to the 20th of January 2025, Who’s Next will once again take over the iconic halls of Porte de Versailles in Paris, inviting visitors to explore the inspiring Villa Beauté space. A true intersection of beauty, wellness, and lifestyle, this innovative hub showcases the latest trends and technologies in an immersive, multi-sensory environment.

Based in New York City, the hat brand Esenshel, founded and led by Rodney Patterson, embodies a unique approach to hat creation.

Presenting for the first time at Premiere Classe, Amina Galal represents a new generation of Arab designers who blend tradition and modernity with a personal, emotional touch.

For Thaïs Roblowski, fashion is a true calling, and after studying design and pattern-making at the Chambre Syndicale and interning at Thom Browne in New York and Mugler, she became a stylist at Cacharel and Alzaro.

Founded two and a half years ago, Chou au Carré offers upcycled accessories made in France using fabrics from major fashion houses. For founder Victoria, the brand was a natural fit.

Modern and elegant shoes, a sustainable vision, and a manifesto for responsible and positive fashion. Welcome to Odaje. Meet Alexis, the Commercial Director of this footwear brand.

Amid the vibrant energy of emerging talents shaping the future of fashion, one designer stands out for her bold vision and unwavering commitment to sustainability. Léa Theres Lahr-Thiele, the young German prodigy and winner of the prestigious NEONYT Texpertise Sustainability Award, shines brightly this season with her meaningful and innovative approach to design.