Fashion, an eternal cycle, is witnessing the resurgence of iconic brands that defined the 2000s alongside new players on the global scene, whose aesthetics reinterpret this pivotal decade in contemporary fashion. For the upcoming edition of Who's Next, taking place from 18 to 20 January 2025 at Porte de Versailles, Paris, we celebrate the return of these legendary labels as part of our exhibition.
Judy Mazzotti, the femininity of Italian shoes at Who's Next
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
Visiting Who's Next from 20 to 22 January 2024, we spoke to the designer about her brand and her ambitions.
Judy Mazzotti in 3 words?
Exclusivity, luxury, and quality.
How's your Who's Next going?
It's going really well despite a shaky start when I lost a parcel full of shoes, but the team was incredible and managed to find it. Now everything is going really well.
Have you met any interesting people?
Yes, I've met a lot of interesting people. There's a great deal of interest in my products because they're new and the heels have a really special design. A lot of visitors are looking at the collection and asking questions.
What was behind your decision to take part in Who's Next this year?
For a new brand like mine, it's vital have a presence at trade shows because fashion professionals can't find you if you only have a digital presence. At a show like Who's Next, you have more opportunities to be seen.
What key trends have you incorporated into your designs this season?
I'm very creative; I dream a lot and get much of my inspiration from the little things around me, in my environment. I look at women and women's shoes. This collection is inspired by the universe, but also by the heart. I paint, which is very spiritual for me.
What challenges are brands currently facing?
Launching your own brand is hard – it can be an ordeal. You have to make sacrifices and face many challenges, but I'm really determined and I'm glad there are challenges; it stimulates me.
What advice would you give to a brand exhibiting for the first time?
Be careful with your deliveries. Read the show instructions carefully and, above all, have fun.
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Temp's bags: From Seoul to Paris – Sustainable and committed leather goods
During their debut at Who’s Next, the South Korean brand Temp’s, led by Joanne Jeon Eun-jung, captured attention with its deep commitment to sustainability, combined with a modern and conceptual approach to design.
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Interview with Pamela Kemmat and Nadège Thevenon, Founders of Paloma Rouen Boutique
Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
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Abasiekeme Ukanireh: Founder of Eki Kere and a “Who’s Next” Favourite
Meet Abasiekeme Ukanireh, the visionary founder and artistic director of Eki Kere, a Nigerian brand that has captivated audiences with its unique creations, showcasing vibrant raffia-based designs.
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Who's Next as seen by Loïc Prigent
Who's Next? The great thing about the initial chaos of Who's Next is that it has lasted.
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Street Culture Odyssey: From WAF.’s Nigerian Beats to Kenner’s Brazilian Rhythms
Street Culture resonates with the complexity of a city’s soul. The people, as a community, are those who define and codify its intricacies. Lifestyle, Fashion, Art and Music intertwine through the cosmopolitan blend that characterizes the singularity of a city’s vibe and energy.
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‘La Mode Européenne’ : Circular fashion supporting the African economy
Since its inception in 2019, La Mode Européenne (LME) has stood out for its innovative and transformative approach to the fashion industry. By creating solidarity shops in Congo-Brazzaville and Cape Verde, stocked through donation boxes for clothing and accessories circulated in France and Europe, La Mode Européenne is committed to social and professional reintegration and creating local employment.
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Lavinia's Insights: Our New IMPACT and NEONYT Paris Sustainable Assessment Tool (Along with Who’s Next trade shows)
Lavinia Muth, an economist specialising in business ethics for actors of the fashion landscape, has dedicated 15 years to advancing social and ecological standards in the textile and creative industries. Her work as an external auditor, inspector, and investigator, in collaboration with Messe Frankfurt’s trade shows for instance, underscores her commitment to fighting against “corporate sustainability” and “green-washing”.
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Interviewing Julien Martinez: The Cultural Fusion of Souliers Martinez, Between Heritage and Innovation
Julien Martinez, founder of the high-end ‘souliers’ brand Souliers Martinez, embodies the perfect fusion of traditional artisanal craftsmanship and contemporary innovation. Combining his deep Spanish roots with his Parisian cultural influences, his company stands out with a unique approach to leather weaving, supported by committed sustainable values and strong ethics.
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Judy Mazzotti, the femininity of Italian shoes at Who's Next
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
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Interview with Igor Dieryck : winner of the 38th Festival d'Hyères
Every year since 1985, Hyères has played host to the Festival de la Mode et de la Photographie.
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Interview with Domestique : a Parisian brand remodeling leather goods
Bastien Beny and Simon Delacour are the creative minds behind the Domestique brand, leather goods accessories made in Paris.
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Interview with Jeanne Friot : genderless and militant fashion
At La Caserne, a sustainable fashion incubator in Paris's 10th arrondissement, Jeanne Friot crafts impactful fashion.