Who's Next celebrates the "Body Listening" trend

Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.

The ‘Body Listening’ trend marks a shift in fashion towards designs focused on individual well-being. Fluid, comfortable creations reimagine the essentials of your wardrobe, brightening your day-to-day while blending practicality with elegance, from day to night. From ‘second skin’ lingerie to versatile loungewear, these pieces adapt to you, playing with volume to enhance every silhouette and highlight the unique forms of each body. An inclusive dynamic, offering a sophisticated wardrobe that moves with you, ensuring confidence and freedom.

Yann Jobard

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