The "Modern Craft" trend according to Who's Next

Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.

The ‘Modern Craft’ trend reflects a return to the essential roots of craftsmanship in the creative industries. Unique expertise merges with conceptual and manual exploration, embedded in the modernity of the contemporary creative landscape through exceptional innovations. A space where timeless traditions and cutting-edge trends blend and intertwine. The nobility of materials is elevated through powerful storytelling, drawing inspiration from the creators’ singular history—blending mythology, urban legends, cinematic references, literary influences, and cultural heritage.

Yann Jobard

Similar articles