Who's Next presents the "Tech & Move" Trend

Our buyer’s department accompanies you throughout your buying journey in search of exceptional new designs for your company. We invite you to discover a selection of style themes deciphered through showcasing brands of this edition of our show.

From Jean Patou’s early women’s sportswear designs in the 1920s to today’s most advanced athleisure, the evolution of activewear knows no bounds. The ‘Tech & Move’ trend draws inspiration from the age-old fusion of fashion, sport, and technology. Clothing takes the shape of the body through technical, sustainable fabrics. These innovative designs feature multifunctional elements with adaptable lines that move confidently and perform efficiently. Urban, sophisticated, minimalist, and practical aesthetics come together in a fusion of timelessness and modernity, where technology and elegance elevate the wardrobe for a fast-paced, passionate lifestyle.

Yann Jobard

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