Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Acquired in 2017 by a Tuscan company specialising in leather goods and jewellery, Braccialini stands out for its unique approach, blending leather goods and accessories with elements inspired by jewellery design. This craftsmanship, enriched by meticulous attention to detail, reflects the brand's personality, dedicated to the boldest, strongest individuals who love colour. This year’s collection features a playful collaboration with Warner Bros, showcasing Looney Tunes characters, a partnership that reflects Braccialini's values: boldness, originality, and unapologetic uniqueness.
An exploration at Who’s Next
Participating in Who’s Next is a first for Braccialini, a crucial opportunity to test new markets and validate expansion strategies. "We came here primarily to observe the dynamics of the show and explore the creative opportunities it can open up," explains Daniela. The brand aspires to expand further internationally, particularly in Asia and North Africa, and views Paris as a gateway to new commercial horizons. The notable presence of Asian and North African visitors reinforces this approach. Already well-established in South Korea with two boutiques, Braccialini is in talks to expand into Vietnam, while development prospects in Japan and China are also being explored. The brand sees Who’s Next as a springboard for meeting new partners and strengthening its presence in emerging markets, by expanding its distribution channels, whether through franchises, online stores, or wholesale.
A promising experience full of opportunities
Who’s Next has offered Braccialini more than just a chance to reconnect with its agents and distributors; it has been a true crossroads of inspiring encounters and new perspectives. Daniela does note that the format of the show can sometimes seem "a bit fragmented, with more intimate spaces and a nuanced offering." However, she views these aspects as opportunities. This event has proven to be much more than a place for direct sales. It has allowed the brand to forge valuable connections with professionals they rarely meet in Italy. "These exchanges are an invaluable opportunity for us. We are hopeful that these encounters will strengthen our network and open doors to new markets, full of promise."
Who’s Next thus becomes a genuine launchpad for future collaborations and international successes, driven by a dynamic of growth and optimism.
Braccialini’s experience at Who’s Next is part of a broader ambition to explore and experiment with new territories, all while betting on the authenticity and originality of its creations to stand out. The brand looks to the future with optimism, propelled by a collection that celebrates its Florentine heritage while remaining firmly focused on innovation and international growth.
At the latest edition of “Who’s Next,” we spoke with Camille Pouvreau and Lucas Bouteille, watch and jewellery buyers for Galeries Lafayette, about the burgeoning men’s jewellery market and the long-lasting nature of trends in the watch sector.
A key player in the watchmaking industry since the 1950s, the American Movado Group initially established itself through the distribution of traditional Swiss brands. Over time, it expanded globally, broadening its portfolio to include contemporary designs and jewellery.
Founded in 1954 by the current owner’s parents, Antonio, the Italian shoe brand Guglielmo Rotta is the perfect example of a family craftsmanship that has evolved while remaining true to its roots. At this edition, the brand presented a collection that perfectly illustrates its commitment to quality, timelessness, and Italian craftsmanship.
“Streetwear but make it Couture!” Very Rare, a lifestyle and ready-to-wear brand under the direction of Raf Reyes, embodies an avant-garde vision of streetwear through what the designer defines as ‘street couture’. Born during the 2020 health crisis, this family-run brand, founded with his older brother, stands out for its fluid silhouettes, intricate details such as embroidery, flocking, and graphic prints, and strong influences from 90s subcultures.
Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Craftsmanship at the heart of jewellery creation: a self-taught journey and the rise of gatsby soldering workshop Fifteen years ago, Julie Sion made her mark in the world of costume jewellery with a unique and passionate approach. "I stumbled into this profession a bit by chance," she admits. Self-taught, her first steps into creation were through a craft-focused approach, before collaborating with French workshops to ensure ethical and high-quality production for her eponymous brand. These collaborations led her to develop a strong and engaged community, not only around her creative project but also through the human values she upholds in her work.
During their debut at Who’s Next, the South Korean brand Temp’s, led by Joanne Jeon Eun-jung, captured attention with its deep commitment to sustainability, combined with a modern and conceptual approach to design.
Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
Who's Next? The great thing about the initial chaos of Who's Next is that it has lasted.
Street Culture resonates with the complexity of a city’s soul. The people, as a community, are those who define and codify its intricacies. Lifestyle, Fashion, Art and Music intertwine through the cosmopolitan blend that characterizes the singularity of a city’s vibe and energy.
Since its inception in 2019, La Mode Européenne (LME) has stood out for its innovative and transformative approach to the fashion industry. By creating solidarity shops in Congo-Brazzaville and Cape Verde, stocked through donation boxes for clothing and accessories circulated in France and Europe, La Mode Européenne is committed to social and professional reintegration and creating local employment.
Lavinia Muth, an economist specialising in business ethics for actors of the fashion landscape, has dedicated 15 years to advancing social and ecological standards in the textile and creative industries. Her work as an external auditor, inspector, and investigator, in collaboration with Messe Frankfurt’s trade shows for instance, underscores her commitment to fighting against “corporate sustainability” and “green-washing”.
Julien Martinez, founder of the high-end ‘souliers’ brand Souliers Martinez, embodies the perfect fusion of traditional artisanal craftsmanship and contemporary innovation. Combining his deep Spanish roots with his Parisian cultural influences, his company stands out with a unique approach to leather weaving, supported by committed sustainable values and strong ethics.
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
Every year since 1985, Hyères has played host to the Festival de la Mode et de la Photographie.
Bastien Beny and Simon Delacour are the creative minds behind the Domestique brand, leather goods accessories made in Paris.
At La Caserne, a sustainable fashion incubator in Paris's 10th arrondissement, Jeanne Friot crafts impactful fashion.
At the latest edition of “Who’s Next,” we spoke with Camille Pouvreau and Lucas Bouteille, watch and jewellery buyers for Galeries Lafayette, about the burgeoning men’s jewellery market and the long-lasting nature of trends in the watch sector.
A key player in the watchmaking industry since the 1950s, the American Movado Group initially established itself through the distribution of traditional Swiss brands. Over time, it expanded globally, broadening its portfolio to include contemporary designs and jewellery.
Founded in 1954 by the current owner’s parents, Antonio, the Italian shoe brand Guglielmo Rotta is the perfect example of a family craftsmanship that has evolved while remaining true to its roots. At this edition, the brand presented a collection that perfectly illustrates its commitment to quality, timelessness, and Italian craftsmanship.
“Streetwear but make it Couture!” Very Rare, a lifestyle and ready-to-wear brand under the direction of Raf Reyes, embodies an avant-garde vision of streetwear through what the designer defines as ‘street couture’. Born during the 2020 health crisis, this family-run brand, founded with his older brother, stands out for its fluid silhouettes, intricate details such as embroidery, flocking, and graphic prints, and strong influences from 90s subcultures.
Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Craftsmanship at the heart of jewellery creation: a self-taught journey and the rise of gatsby soldering workshop Fifteen years ago, Julie Sion made her mark in the world of costume jewellery with a unique and passionate approach. "I stumbled into this profession a bit by chance," she admits. Self-taught, her first steps into creation were through a craft-focused approach, before collaborating with French workshops to ensure ethical and high-quality production for her eponymous brand. These collaborations led her to develop a strong and engaged community, not only around her creative project but also through the human values she upholds in her work.
During their debut at Who’s Next, the South Korean brand Temp’s, led by Joanne Jeon Eun-jung, captured attention with its deep commitment to sustainability, combined with a modern and conceptual approach to design.
Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
Since 1989, the ANDAM (National Association for the Development of the Fashion Arts) has played a crucial role in promoting young talent within the fashion industry. Supported by both institutional and private partners, including the Ministry of Culture and industry giants like Balenciaga, Hermès, and Chanel, ANDAM serves as a unique springboard for emerging designers. This year, in conjunction with Premiere Classe, which celebrated ANDAM’s 35th anniversary last March at Maxim's, the prize winners will once again showcase their creations in the ANDAM space at the Carrousel du Louvre from 28th to 30th September.
In the vibrant world of creative industries, the Hyères International Festival of Fashion, Photography, and Accessories has been a guiding light for emerging talents since 1986. This year, three of the winners from its 38th edition join the selection at the Premiere Classe trade show, a prestigious platform for up-and-coming designers.
The Premiere Classe trade show is dedicated to showcasing creativity and offering turnkey solutions to highlight the essential trends of the season. Renowned for its ability to identify and present emerging creative scenes, the show supports brands in their growth, establishing itself as a key reference for buyers and designers alike.
In the upcoming edition of the Who's Next trade show, taking place from the 8th to the 10th of September, we are excited to present a remarkable selection of new business solutions. Companies from across France and beyond are bringing their unique and innovative visions to the contemporary commercial landscape, blending advanced technology, refined aesthetics, and sustainable commitments. Through their services, these market players highlight innovative, responsible, and transformative practices for the fashion landscape industries.
At the prospect of the upcoming edition of Who’s Next trade shows, we are delighted to once again showcase the remarkable selection of the What’s Up space.
Who's Next? The great thing about the initial chaos of Who's Next is that it has lasted.
In anticipation of the upcoming BIJORHCA trade show, held alongside Who's Next from the 8th to the 10th of September at Porte de Versailles, we are delighted to present a selection of new brands you won’t want to miss. A must-attend event for the jewellery industry since 1930, Bijorhca returns this year with a fresh wave of inspiration for jewellery enthusiasts and professionals alike.
Founded in 2021 by Germain Provot Lorenz, Treaptyque is far more than just a showroom—it's a vibrant and unique space dedicated to curating exceptional pieces.
KEIA (Korea Environmental Industry Association) advocates for eco-conscious initiatives among creative industries in South Korea and abroad notably. Since 2023, the association has been exhibiting on our IMPACT trade show along with Who’s Next. Their project revolves around supporting and promoting sustainable practices and key players of Korea’s industries on an international scale.
BIJORHCA returns alongside Who's Next to transport you from the urban buzz of Barcelona to the carefree summers of the Balearic Islands. Bright and poetic, Spanish jewellery celebrates its artisanal and cultural heritage through both contemporary and timeless designs.
Future Positive by Smiley is back with a space dedicated to its fashion collaborations with brands such as Eastpak, Rainkiss, Jules, Snocks, Saturday Society, Hoptimist and Small World, in the IMPACT area of Who's Next.
Discover the jewelry trades at Bijorhca with Savoir pour Faire, from January 20 to 22, 2024. Bijorhca will be showcasing know-how in Hall 4, where some 150 brands and suppliers are expected.
From January 20 to 22, Who's Next presents its hair fashion selection.
Who's Next presents its new edition, from January 20 to 22, 2024.
Imaginé et créé en 2013, le collectif A Jewel Made In Greece présente et promeut le savoir-faire joaillier grec.
