“Streetwear but make it Couture!” Very Rare, a lifestyle and ready-to-wear brand under the direction of Raf Reyes, embodies an avant-garde vision of streetwear through what the designer defines as ‘street couture’. Born during the 2020 health crisis, this family-run brand, founded with his older brother, stands out for its fluid silhouettes, intricate details such as embroidery, flocking, and graphic prints, and strong influences from 90s subcultures.
Winners of the ANDAM Prize at Premiere Classe
Since 1989, the ANDAM (National Association for the Development of the Fashion Arts) has played a crucial role in promoting young talent within the fashion industry. Supported by both institutional and private partners, including the Ministry of Culture and industry giants like Balenciaga, Hermès, and Chanel, ANDAM serves as a unique springboard for emerging designers. This year, in conjunction with Premiere Classe, which celebrated ANDAM’s 35th anniversary last March at Maxim's, the prize winners will once again showcase their creations in the ANDAM space at the Carrousel du Louvre from 28th to 30th September.
Premiere Classe, an essential meeting point for fashion professionals, offers the perfect setting to discover the winners' pieces, displayed on static mannequins. In a curated space, six mannequins will highlight the ready-to-wear collections of the Grand Prize and Special Prize winners, while two podiums will feature the awarded accessories. This exhibition, a reflection of a multi-disciplinary competition, provides an original and diverse perspective on the fashion of tomorrow.
Opportunity & Collaboration with Premiere Classe for ANDAM Creators
The partnership between ANDAM and Premiere Classe goes beyond a simple exhibition – it is a unique opportunity for these emerging designers to connect with key figures in the international creative landscape. This collaboration showcases the innovation, creativity, and boldness of these young talents by offering them invaluable visibility and opportunities to meet industry professionals. Having already participated in the March 2024 edition, these designers continue to capture the attention of the fashion world, thanks to personalised support that allows them to develop their projects with confidence and ambition.
Spotlight on the Winners
Christopher Esber, winner of the Grand Prize, impresses with his sophisticated and architectural ready-to-wear designs. His pieces, minimalist yet filled with subtle details, are presented on two mannequins, embodying his bold vision of women's fashion.
3.Paradis, led by Émeric Tchatchoua and winner of the Special Prize, presents a collection where art and fashion intertwine through powerful storytelling. Displayed on two mannequins, his creations explore social and cultural themes, grounded in a contemporary vision of ‘luxury streetwear.’
Pièces Uniques, led by Edmond Luu and winner of the Pierre Bergé Prize, showcases silhouettes that redefine traditional menswear. The two mannequins exhibit innovative pieces, highlighting his meticulous craftsmanship and quest for uniqueness.
Finally, Maeden, winner of the Accessories Prize, stands out with unique leather goods that combine functionality and aesthetics. His accessories, presented on two podiums, captivate with their clean lines and understated elegance.
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