KEIA (Korea Environmental Industry Association) advocates for eco-conscious initiatives among creative industries in South Korea and abroad notably. Since 2023, the association has been exhibiting on our IMPACT trade show along with Who’s Next. Their project revolves around supporting and promoting sustainable practices and key players of Korea’s industries on an international scale.
KEIA will be back for September’s edition together with a selection of 14 sustainable brands and creators to present their latest collections and a new concept of Korean pavilion: Korea Upcycle. Jewellery, ready-to-wear, shoes, accessories… Cutting-edge aesthetics celebrating Korea’s creative landscape, where cultural legacy and innovation intertwine. Discover them at Porte-de-Versailles, from the 8th to the 10th of September.
LOVE CHARM specialises in bags and leather goods designs. Their romantic style explores the intricate balance of a modern lifestyle with human and environmental-centred considerations. Through the prism of the emotion of Love’s complexity, Love Charm creates sophisticated and feminine sustainable designs for all occasions. Their dedication to circular value chain models and constant innovation in fabrics processing is at the heart of their identity.
Love Charm’s creations accompany you from dusk to dawn in a poetic and conscious spirit, to illuminate each of your days with style and confidence.
MONTSENU is a Seoul-based sustainable ready-to-wear brand whose creative philosophy stands on the core principle of reflecting “Harmony in Chaos”, the ambivalence and irrationality of romance. Their creative vision draws inspiration from their cultural and artistic legacy while experimenting with gender boundaries, historical references and societal concepts in a conceptual and architectural approach. Their distinctive patterns and unique fabrics adorn a singular silhouette while diving into the depths of romantic entanglements. Their creations translate into fantastical yet urban aesthetics, an invitation to dream of a new world, where inclusivity and boundless creativity thrive.
ANARCHIA’s shoes came to life as an eco-friendly initiative, aiming at reducing leather goods wastes and valorising discarded pieces into new creations. Their motto: “Art is long, life is short” (Hippocrates). In a youthful spirit, their creative philosophy revolves around long-lasting designs, a fusion of art, technology and innovation, in modern and urban aesthetics. Their comfortable and modular shoes cater to each individual’s needs, from safety boots for industrial operators to conceptual shapes of loafers for young creatives. Their circular production model translates into profound commitments to sustainability and high-quality conceptions, to make you walk each step with boldness and inspiration.
HORONG approach to design revolves around textile upcycling. Their bags and decorative accessories are constructed with discarded hanbok scraps (a South Korean traditional garment) while celebrating their city of origin’s heritage, Daegu. Their colourful palette intertwines with ethnic patterns as an invitation to discover Korea’s historical craftsmanship and cultural legacy. Horong’s also thoroughly committed to socio-economic development, as their creations are crafted in collaboration with local artisans and seamstresses in Daegu’s area, famous for its historical artistry in textile and traditional garment production. Horong is the exotic touch to your wardrobe that enhances your silhouette in a soland and romantic spirit.
DLS BY DSLSM (DESIGN STUDIO SUNGMOOK) is an innovative brand that stands out with its sustainable packaging, shopping bags and upcycled decorative designs. While developing collaboration in a plethora of creative fields, the brands’ experimental approach aims at redefining practicality through imaginative aesthetics and original conceptions. DLS philosophy embraces the ideal of a better future through creation, the search for “something else”, an ideal world where eco-responsibility and design can nurture each other and give life to playful yet conducive productions. An every-day life companion adapting to your desire, to your needs, whether professional or aesthetical.
UPMOST is a lifestyle brand using innovative manufacturing technology and printing techniques to create their conceptual products, bags and accessories notably. Their expressive designs are characterised by colourful hues, modern shapes and lines while being mainly produced from upcycled vinyl and plastic wastes. Their circular and virtuous value chain model associated with contemporary construction techniques make the strength of this urban-infused brand while thoroughly advocating for better consideration and connectedness between creative industries and environmental development challenges. Unique and versatile aesthetics inspired by the hustle of city life to express each individual's singularity with confidence and originality.
KKONTHAT is a streetwear brand created in aspiration to reflect our society’s frenetic evolutions. Their creative approach draws inspiration from intergenerational interactions, the ideal of a constructive dialogue from Gen X to the younger Alpha Generation. A universal message articulated around street style aesthetics and vibrant hues of pink, purple and mint as a core colour palette. Their bold and conceptual designs are made-out of recycled fabrics such as polyester and shaped in universal narratives to take part in everyone’s history, honouring each souls’ diversity in the uniqueness of their contemporary lines and lively graphic motifs.
DOBB: This sustainable high-end streetwear brand takes inspiration from the world of Arts, Literature and Philosophy to reflect strong social messages and committed narratives in their designs. “Reverse your thoughts, will be rebirth”, stands as the core message of their creative approach and translates into sustainable garment creation with urban-chic aesthetics and conceptual oversized lines. A reflection on society's relationship to expressing their personalities and values through clothing. Their genderless designs address all silhouettes in the hustle of your everyday life, to make you live each day with comfort and pride.
BARAMGYEOL showcases singular ornaments and sustainable pieces of jewellery crafted from paper layers constructions. Authentic homage to Korea’s traditional artistry in paper shaping (hanji), the brand reflects a spirit of freedom and endless possibilities through the evolutive shapes and countless colour combinations such material procures. The lightness of their designs symbolises endless dynamics of imagination, taking inspiration from Korea’s natural landscape, the country’s sharp and conceptual architecture or the more modern aesthetics of expressive patterns and colour blends. A centre-piece to be, complimenting your wardrobe with in a powerful spirit of singularity, celebrating Korea’s natural beauty and cultural legacy.
TEMPS’ creative approach to leather goods and bag designs stand in the interpretation of their environment’s evolution and the new heritage they aim at creating in Seoul’s creative landscape. Their name respectively stands for time and temperature, as a metaphorical representation of the ever-changing air and feeling in our surroundings atmosphere, reinforced by their commitment to local production and upcycling processes. Their urban aesthetics and contemporary shapes intertwine with practical and timeless designs, fostering convenient yet appealing creations that endlessly transform to follow the frenetic hustle of your daily life. Day and night, Temps’ bags and accessories are the addition to your wardrobe that makes the difference, with style and care to the environment and its future.
CRADLERE creates unique sustainable jewellery pieces and enhances each personality and natural beauty. Their innovative conceptualisation stands on upcycled discarded plastics from which each piece is crafted. Their distinctive and meaningful values and aesthetics transcend each soul’s singularity in colourful and contemporary shapes, a solar touch and enchanting essence to your outfits. Their one-of-a-kind designs cater to the fusion of technological inventiveness with traditional craftsmanship, particular to Korea’s creative landscape, while celebrating diversity and conscious commitments through their creative message.
HARLIE K is a sustainable lifestyle brand and vegan bags designer. Their creative process revolves around discarded items they upcycle and revalorise by implementing artistic features and transformative crafts. Their strength lies within Harlie K’s emphasis on handcrafting, ensuring ultimate quality and durability for their products while featuring unique and innovative creations. Their versatile bags, mainly made out of leather scraps, come in a variety of shapes and colours to reflect timeless yet trendy aesthetics inspired and drawn by and for adventurous spirits’ multiple life dynamics.
TOUCH 4 GOOD brings a spirit of youth and innovation to their interpretation of Korean culture. Lifestyle, accessories, little pieces of jewellery, their selection flourishes along with the scratches of fabrics and materials they upcycle. A social initiative for creative production crafting from shortly used wastes while addressing discarded minds through educational programs and local partnerships with the less fortunates. Their products celebrate Korean cultural legacy while reshaping traditional everyday life objects with modern and conceptual aesthetics. Their philosophy articulates around the power of finding valuable features in raw components, giving them a new meaning to eventually produce one-of-kind pieces that can appeal and adapt to each individual’s tastes and personality.
Founded in 2021 by Germain Provot Lorenz, Treaptyque is far more than just a showroom—it's a vibrant and unique space dedicated to curating exceptional pieces.
The Premiere Classe fair will soon open its doors to unveil an exclusive selection of leather goods brands and bags creators. This prestigious event shall showcase the exceptional craftsmanship and ongoing innovation within the Italian creative landscape.
KEIA (Korea Environmental Industry Association) advocates for eco-conscious initiatives among creative industries in South Korea and abroad notably. Since 2023, the association has been exhibiting on our IMPACT trade show along with Who’s Next. Their project revolves around supporting and promoting sustainable practices and key players of Korea’s industries on an international scale.
Street Culture resonates with the complexity of a city’s soul. The people, as a community, are those who define and codify its intricacies. Lifestyle, Fashion, Art and Music intertwine through the cosmopolitan blend that characterizes the singularity of a city’s vibe and energy.
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
As a partner of the Prix de la Création de la Ville de Paris, Premiere Classe is inviting Domestique - Prix Accessoires de Mode, and Clara Daguin - Grand Prix Mode, from 1 to 4 March 2024.
Every year since 1985, Hyères has played host to the Festival de la Mode et de la Photographie.
In an exhibition at the entrance of Premiere Classe, Birimian shed light on the African New Avant-Garde Creative, which is supported through a unique accelerator program in partnership with the Institut Français de la Mode.
In the vibrant atmosphere of Premiere Classe, Comptoir 102, a Dubai-based concept store, continues its pursuit of unique pieces, set against a backdrop of remarkable craftsmanship. Through the insightful lens of Stephanie Chesneau, Sales Director, the store shares its impressions of this edition, where each encounter uncovers unexpected treasures and stories waiting to be shared.
The Parisian eye of Japanese department store Isetan Mitsukoshi tells us about her latest Who’s Next fashion crushes.
Reinhard Plank (Founder and milliner), originally from Vipiteno (Italy) near the Austrian border, first studied design in Vienna before turning to millinery. "I started with hats in Vienna, and my first classic model was a great success," he says. Drawn to Florence's rich hat-making heritage, Reinhard chose this city to perfect his craft.
At the latest edition of “Who’s Next,” we spoke with Camille Pouvreau and Lucas Bouteille, watch and jewellery buyers for Galeries Lafayette, about the burgeoning men’s jewellery market and the long-lasting nature of trends in the watch sector.
A key player in the watchmaking industry since the 1950s, the American Movado Group initially established itself through the distribution of traditional Swiss brands. Over time, it expanded globally, broadening its portfolio to include contemporary designs and jewellery.
Founded in 1954 by the current owner’s parents, Antonio, the Italian shoe brand Guglielmo Rotta is the perfect example of a family craftsmanship that has evolved while remaining true to its roots. At this edition, the brand presented a collection that perfectly illustrates its commitment to quality, timelessness, and Italian craftsmanship.
“Streetwear but make it Couture!” Very Rare, a lifestyle and ready-to-wear brand under the direction of Raf Reyes, embodies an avant-garde vision of streetwear through what the designer defines as ‘street couture’. Born during the 2020 health crisis, this family-run brand, founded with his older brother, stands out for its fluid silhouettes, intricate details such as embroidery, flocking, and graphic prints, and strong influences from 90s subcultures.
For over 15 years, BSL, a Turkish ready-to-wear brand, has made a name for itself in the fashion market in Turkey, with stores in the country’s major cities such as Istanbul, Izmir, Ankara, and Antalya. Initially focused on its own retail outlets, BSL adopted a new strategy last year: expanding its distribution network across Europe.
Reinterpreting its heritage Braccialini, the iconic Italian brand from Florence, is celebrating its 70th anniversary this year. "We were born in Florence, and the natural and architectural beauty of Tuscany greatly inspires our creations," shares Daniela, the brand's sales agent.
Craftsmanship at the heart of jewellery creation: a self-taught journey and the rise of gatsby soldering workshop Fifteen years ago, Julie Sion made her mark in the world of costume jewellery with a unique and passionate approach. "I stumbled into this profession a bit by chance," she admits. Self-taught, her first steps into creation were through a craft-focused approach, before collaborating with French workshops to ensure ethical and high-quality production for her eponymous brand. These collaborations led her to develop a strong and engaged community, not only around her creative project but also through the human values she upholds in her work.
During their debut at Who’s Next, the South Korean brand Temp’s, led by Joanne Jeon Eun-jung, captured attention with its deep commitment to sustainability, combined with a modern and conceptual approach to design.
Pamela Kemmat, the influencer and founder of the Pamela Rouen boutique, and her mother Nadège Thevenon, founder of the Paloma Rouen boutique, share their thoughts on “Who’s Next,” an event they regard as the beating heart of the fashion industry.
Meet Abasiekeme Ukanireh, the visionary founder and artistic director of Eki Kere, a Nigerian brand that has captivated audiences with its unique creations, showcasing vibrant raffia-based designs.
Since 1989, the ANDAM (National Association for the Development of the Fashion Arts) has played a crucial role in promoting young talent within the fashion industry. Supported by both institutional and private partners, including the Ministry of Culture and industry giants like Balenciaga, Hermès, and Chanel, ANDAM serves as a unique springboard for emerging designers. This year, in conjunction with Premiere Classe, which celebrated ANDAM’s 35th anniversary last March at Maxim's, the prize winners will once again showcase their creations in the ANDAM space at the Carrousel du Louvre from 28th to 30th September.
In the vibrant world of creative industries, the Hyères International Festival of Fashion, Photography, and Accessories has been a guiding light for emerging talents since 1986. This year, three of the winners from its 38th edition join the selection at the Premiere Classe trade show, a prestigious platform for up-and-coming designers.
The Premiere Classe trade show is dedicated to showcasing creativity and offering turnkey solutions to highlight the essential trends of the season. Renowned for its ability to identify and present emerging creative scenes, the show supports brands in their growth, establishing itself as a key reference for buyers and designers alike.
In the upcoming edition of the Who's Next trade show, taking place from the 8th to the 10th of September, we are excited to present a remarkable selection of new business solutions. Companies from across France and beyond are bringing their unique and innovative visions to the contemporary commercial landscape, blending advanced technology, refined aesthetics, and sustainable commitments. Through their services, these market players highlight innovative, responsible, and transformative practices for the fashion landscape industries.
At the prospect of the upcoming edition of Who’s Next trade shows, we are delighted to once again showcase the remarkable selection of the What’s Up space.
Who's Next? The great thing about the initial chaos of Who's Next is that it has lasted.
In anticipation of the upcoming BIJORHCA trade show, held alongside Who's Next from the 8th to the 10th of September at Porte de Versailles, we are delighted to present a selection of new brands you won’t want to miss. A must-attend event for the jewellery industry since 1930, Bijorhca returns this year with a fresh wave of inspiration for jewellery enthusiasts and professionals alike.
Founded in 2021 by Germain Provot Lorenz, Treaptyque is far more than just a showroom—it's a vibrant and unique space dedicated to curating exceptional pieces.
KEIA (Korea Environmental Industry Association) advocates for eco-conscious initiatives among creative industries in South Korea and abroad notably. Since 2023, the association has been exhibiting on our IMPACT trade show along with Who’s Next. Their project revolves around supporting and promoting sustainable practices and key players of Korea’s industries on an international scale.
BIJORHCA returns alongside Who's Next to transport you from the urban buzz of Barcelona to the carefree summers of the Balearic Islands. Bright and poetic, Spanish jewellery celebrates its artisanal and cultural heritage through both contemporary and timeless designs.
Future Positive by Smiley is back with a space dedicated to its fashion collaborations with brands such as Eastpak, Rainkiss, Jules, Snocks, Saturday Society, Hoptimist and Small World, in the IMPACT area of Who's Next.
Discover the jewelry trades at Bijorhca with Savoir pour Faire, from January 20 to 22, 2024. Bijorhca will be showcasing know-how in Hall 4, where some 150 brands and suppliers are expected.
From January 20 to 22, Who's Next presents its hair fashion selection.
Who's Next presents its new edition, from January 20 to 22, 2024.
Imaginé et créé en 2013, le collectif A Jewel Made In Greece présente et promeut le savoir-faire joaillier grec.
