For Comptoir 102, every visit to Premiere Classe is a journey where creations emerge as tales in their own right. “Premiere Classe is our annual date with authenticity,” Stephanie reveals. “We come here to reconnect with our trusted creators but also to explore the fresh seasonal offerings, discovering what’s new in terms of trends and aesthetic sensibilities.” Staying true to its DNA, Comptoir 102 prioritises pieces that embody sustainable aesthetics, grounded in values of ethics and authenticity that consistently shape the store’s curation.
Wandering through the aisles of the show, certain objects catch particular attention. “We have a strong affinity for ancestral craftsmanship, reimagined with a modern twist,” Stephanie shares enthusiastically. “Natural and ethically sourced materials are essential to us – they create that ‘understated chic’ vibe that resonates with our clientele. These are objects not merely seeking to charm with their beauty but to convey something deeper.”
For Comptoir 102, craftsmanship is far more than an aesthetic criterion – it’s essential. “For us, storytelling is as vital as a good daily coffee,” Stephanie asserts. “A beautiful piece must be able to tell its story, whether through its creative process or the origin of its materials.” This commitment to storytelling gives each creation an almost poetic dimension. “If craftsmanship is the soul of the object, then storytelling is its voice,” she adds, explaining that it’s this fusion of technique and narrative that captivates their discerning customers.
Certain brands stand out through their sincerity. “Authenticity is what truly sets apart the brands that endure,” Stephanie observes. “You can sense the genuine effort of a brand working sincerely, far from marketing artifices. Brands that dare to remain true to themselves, while adapting to an evolving market, are the ones that catch our eye.”
The selection process at Comptoir 102 is itself an art form. “We don’t seek luxury in its traditional sense but rather rare and authentic pieces where story and ethics take precedence over price,” Stephanie explains. Every item in Comptoir 102’s collection is chosen for its ability to captivate, whether chic or accessible. “It’s this subtle balance we seek,” she adds, noting that only brands blending traditional craftsmanship with a modern vision naturally find their place within the concept store’s world.
Compared to other international trade shows, Premiere Classe holds a unique appeal for Comptoir 102. “What’s unique here is the intimacy and authenticity that radiates from each exchange,” Stephanie highlights. “It’s a place where original craftsmanship shines, and creators present themselves without pretence. This aligns perfectly with our vision and approach.”
At this year’s edition, certain collaborations and new brands have particularly caught her attention. “We’re particularly moved by initiatives where different worlds come together to create something unexpected,” she explains. “These are brands that innovate while staying true to a sincere environmental commitment. This balance between innovation and ethics speaks to our clientele.”
For Comptoir 102, Premiere Classe remains an unmissable event, a space where meetings are warm and inspiring. “This show embodies the essence of fashion and craftsmanship,” Stephanie affirms. Paris, serving as the backdrop, adds a unique depth to this experience. “Paris is an ever-vibrant creative hub for us, a convergence point of innovation and tradition. Each visit renews our inspiration, and we always leave with stories to share.”
