A French outerwear favorite, Gertrude + Gaston offers a perfect balance of cool, style and technicality.
The brand, created in 2008 by Romain and Géraldine Teboul, was first named Gertrude. An alias of its founder that set the slightly off-beat tone of its French roots.Eight years later, it embraces its unisex DNA and becomes Gertrude + Gaston.
It was Géraldine who initiated this direction by picking pieces from my wardrobe, says Romain Teboul.
A happy coincidence which establishes the brand as one to watch in the early non-gendered fashion landscape. It has now become the 2.0 embodiment of its two founders, figures that everyone can relate to an appropriate.
Gertrude + Gaston is about intuition – the one that nowadays style should not be at the expense of performance, and that it is often in the men’s wardrobe that women find their most comfortable pieces. The fact that it became so trendy is almost a coincidence, says Romain Teboul, amused. Above all, it is driven by the intuition that what makes the strength of a product is its humanity. A warm, welcoming brand, open to its audience, carrying values of collectivity.One these bases are set, Gertrude + Gaston goes by instinct, offering what Romain Teboul defines as a street and minimalist lifestyle. A straight to the point state of mind, combined with a particular attention to always being surrendered by the right people. Our work policy is focused on letting our collaborators express themselves, with openness, exchange and trust. A commitment that has proven to work.
Based in the French town of Aubagne, the brand pursues its development in the south of France, where its knits, outerwear pieces and its famous “+” cap can regularly be seen on influencers, TikTokers or rappers. After its first successful stores in Marseille, Aix-en-Provence, Cannes and Ajaccio, and a solid presence in more than 250 retail spots, it has recently settled in Lyon and Avignon, and plans on opening new stores in the upcoming years. Maybe even in Paris, where a pop-up already proved to be successful. Meanwhile, it extends its coastal empire of laid-back, colorful pieces, with nothing to envy to the capital of fashion.
In May 2024, Ecua-Andino Hats launched an international contest with the aim of redefining the iconic Panama Hat. Advocate for boundless artistic expression, Ecua-Andino's global campaign invited talented designers from the headwear fashion world to participate.
With the arrival of the latest edition of our fair this September, Who’s Next is ramping up its dynamic spirit with the introduction of LOUD, a new space designed to echo the vibrancy of our creative industries.
The designers of the CHIC Paris selection are gearing up to enchant Who’s Next with an unparalleled fashion experience. Established in 1993, the China International Fashion Fair (CHIC) is the flagship trade event in China’s creative landscape. It serves as a crucial platform for promoting the industry and facilitating foreign companies' entry into the Chinese market.
As we prepare to welcome you in September, the IMPACT and NEONYT Paris Forum stands out for its deep commitment to a sustainable future in the creative industries.
BIJORHCA returns alongside Who's Next to transport you from the urban buzz of Barcelona to the carefree summers of the Balearic Islands. Bright and poetic, Spanish jewellery celebrates its artisanal and cultural heritage through both contemporary and timeless designs.
Right in the heart of Paris, in the Jardin des Tuileries, street culture enthusiasts came together for 3 days of celebration.
For several seasons now, Who's Next has been working in partnership with Ulule to encourage young designers and help them establish themselves on the market.
The Salon International de la Lingerie gathers close to300 exhibitors from all over the world, here to present the latest lingerie, swimwear, loungewear and homewear innovations to more than 13000 visitors.
For the fourth season, WSN partners with Ulule for a crowdfunding challenge that features the most exciting newcomer brands, to support those who boost the creative landscape in their establishment on the market.
A French outerwear favorite, Gertrude + Gaston offers a perfect balance of cool, style and technicality.
Because the pleasure of the senses is not only visual, but also of taste, Premiere Classe offers a real design and gastronomic experience with Maison Pépite.
The must-attend event of the fashion community makes its great return: Who's Next, IMPACT, Bijorhca, and Riviera at the Porte de Versailles. The major event of WSN transforms Hall 1 into an American football stadium, using the sports codes in a festive and musical atmosphere that elevates the temperature of the fashion fraternity.
We've been waiting for this moment all year long: the return of Who’s Next, IMPACT, Bijorhca, and Riviera. The must-attend fashion event takes on the codes and colors of American college football and transforms Hall 1 into a stadium with a festive and musical atmosphere.
Revibe & Who’s Next have partnered to launch the first Revibe Upcycling Contest, an open call to professional designers to re-imagine the way we produce Sportswear.
In between a meeting and a conference, take the time to discover our exclusive food spots!
Launched in 2021 by two food lovers, Sonia Dupuis and Lucille Jasmin, Maison Pépite has already made a name for itself on the Parisian gastronomic scene.
Turn aroundis a blank page. The Romain Costa / Evane Haziza Bonnamour duo, founders of Costa Bonnamour Architectures, are taking over the artistic direction of Premier Classe and creative new perspectives towards rebirth.
Opening party Friday 3rd September
Whether it’s between meetings, after a rollercoaster ride or before the party go visit the food section that can’t disappoint you with its tasty range of options.
From first timers to popular brands making a comeback, we have around 150 new exhibitors, out of 600 exhibitors, joining us for this edition and we are happy to present them at Who's Next, Impact, Riviera & Exposed.
They are proving that an engaged collection can also be trendy while keeping their values. Two years after its launch, the sustainable aspect of fashion has been evolving.
A lot of new things are happening at the key event of jewelry and technical supplies. Now organised by WSN for BOCI, Bijorhca is becoming part of a global dynamic alongside events such as IMPACT - promoting sustainable fashion, Traffic - presenting solutions and innovation to distributors and brands and finally Who’s Next and its broad selection of ready-to-wear, accessories, beauty and lifestyle.
Since its launch last January, our partnership with Ulule has been a success and will be present from the 3th to the 6th of September at Who’s Next to present its most successful projects.
Who’s Next allows you to be flexible in your purchase and present you a series of trendy brands with available collections with immediate delivery for next winter
The Indian summer will be sunny: high-cut swimsuit, embroidered cotton veils, beach accessories; the 2022 beachwear collections will be present at Who’s Next.
Discover the brands who will be present on the next edition of Premiere Classe
In honor of International Women’s day on March 8th, WSN Development puts into spotlight three inspiring women brought by our community. Dive into the universe of these 3 women who participate in women empowerment.
The current health situation isn’t allowing us to hold an event in the Jardin des Tuileries during PFW for the first time in 32 years.
Given the recent unprecedented health and economic situation, WSN wants to strengthen its event despite the exceptional circumstances.
This is why Who's Next and Eurovet have decided to collaborate again by collaborating when Who’s Next l IMPACT l Traffic join Première Classe from the 2nd to 4th October 2020 to bring you the Riviera concept.In Jardin des Tuileries in Paris, with ready-to-wear and accessories brands, a beautiful area will be dedicated to swimwear brands presenting their summer 21 collections.
Life is beginning again and borders are gradually reopening. Naturally, Who’s Next will be the key and vital meeting place of the restarting period - the impetus for reflection and exchange where we will rethink and restructure our industry.
A collaboration between Who's Next and Agence Super! Between voguing performances and alternative music, the Opening Party will shine a light on a new generation of French music.
A little peckish or starving between meetings? Discover an infinity of flavours with food from all over the World to satisfy your cravings... Now, the hardest decision is choosing just one!
As the sun rises, elegant silhouettes move slowly through an unlit walkway which offers at a glance a parade of styles and colours, breaking away from the white skies of the capital city.
In the world of comics, creating characters and then a variety of products alongside them, has become a common pop culture phenomenon. But developing a character to help emerging fashion designers to launch their own collections, is the crazy challenge taken on by the character Jean-Louis and his platform.
You do not want tomiss these wild Texan and Californian nights out, the perfect pit-stop on your Paris-Texas roadtrip!
Discover the food on the next edition of Who's Next
The promising young talents of cosmetics … for the third edition of the Villa Beauté.At the centre ofHall 1, 30 organic and indie brands will revolutionise your daily skin routine: oil, soap, skincare… in a green way!
Under the beating sun of the Colorado desert, hair blowing in the wind at the wheel of a 1970's Dodge. A highway stretches outahead of us, lined with motels and people waiting to meet us.
To celebrate 25 years of Who's Next, fashion designer Jean-Paul Lespagnard designed the costumes for the spectacular Who's Next artistic performance, choreographed by Virgine Toc.
Who’s Next invites you to celebrate its 25 year anniversary, in Apollo Club style!
Discover the selection of food and drink on offer at WHO’S NEXT January 2019!
In a protective geode in Hall 4, find a wide range of ready-to-wear and accessories brands displaying a selection of high quality, comforting and welcoming materials to bundle up in.
A jacket forgotten in the corner, the music is still playing. An old flyer is left crumpled on the ground.
Who’s Next & Premiere Classe have teamed up with well-loved performers to celebrate the creative artists among them.
The Afro Fashion Show is an innovative work of art directed by the artist Mike Sylla, which comes to life at Who’s Next with original choreography and musical influences.
To make the most experience at the trade show and to save time on your way round, WHO’S NEXTinvites you to download itsbrand new mobile app.
Founded in 1996, Kiliwatch Paris is a second-hand concept store with a vintage charm. The brand’s team travels the world to search for the best vintages pieces, perfect for the worlds of streetwear and contemporary fashion of today.
Discover the line up of the Who's Next parties
Vincent Privat is a seller of rare records and other vinyl and cassette musical curiosities, and a bargain hunter for African music.
Discover the list of the food and drinks on Who's Next
Every Monday, get to know another one of our muses taking part in our communications campaign, #AfricaStreet!
The Wild Immersion is the first virtual animal reserve, producing breathtaking, unique 3D experiences, using cutting edge, immersive technologies and VR headsets to transport the audience among wild animals from across the globe.
To sell their marvellous pieces all around the world, they create ephemeral spaces at events to which they are invited, or that they organise themselves.
The energy of design, a citizen's state of mind of the world,an urban multicultural influence.
In a setting where fashion and beauty are closely linked and complement each other perfectly, Who’s Next & Premiere Classe will unveil Villa Beauté at their next event.
Born in France, to Congolese parents, Marie-Ghyslaine M’BANZA, grew up in this doubly extraordinarily rich culture.
Every Monday, get to know another one of our muses taking part in our communications campaign, #AfricaStreet!
Every Monday, get to know another one of our muses taking part in our communications campaign, #AfricaStreet!
Every Monday, get to know another one of our muses taking part in our communications campaign, #AfricaStreet!
Party like at Who's Next with our Summer playlist put together by our team! See you Sept 7th-10th!
Every Monday, get to know another one of our muses taking part in our communications campaign, #AfricaStreet!
Blazing. Vibrant. Astonishing. This is Africa Street, the creative genius of the streets of Africa that, in a compelling whirlwind of emotions, will bring on the next edition of Who’s Next and Premiere Classe from 7th to 10th September at Paris, Porte de Versailles.
For the 12th edition of the Talents de Mode contest, organised by the Village des Créateurs, 12 finalists had the opportunity to present their concepts to a jury composed of exceptional designers and passionate professionals, including the Who’s Next & Premiere Classe events.
The 33rd edition of the International Festival of Fashion, Photography and Fashion Accessories at Hyères finished this Monday 30th April. The finalists presented their collections to the jury, presided over by Haider Ackermann, and after deliberation, the results were.
From April 26th to 30th 2018, the Festival International de Mode et de Photographie de Hyères launched its 33rd edition at the iconic Villa Noailles.
For the 2018 edition of Dinan International Festival of young fashion designers, 12 designers presented their latest collection in three categories: Man – Woman – Lingerie.
As part of its partnership with Who’s Next,LE BHV MARAISis supporting young, independent design by welcomingJEAN LOUIS, a quirky, colourful character, who is the embodiment of this project.
Our teams have put together a special playlist inspired by the theme for the January 2018 trade shows. Listen to their "Jazz and Sapeur" selection!
Easygoing atmosphere and positivism on Who's Next and Premiere Classe trade shows from January 2018
Who's Next shares with you the exclusive visit of 4 influencers from January 19th to 22nd
Individuality and taking a stand will be celebrated at the next edition of the Who’s Next and Premiere Classe trade shows taking place from 19th to 22nd January 2018 in Paris - Porte de Versailles, where two powerful movements for self-expression will be celebrated: Jazz and Sapeurs.
Who’s Next & Premiere Classe offer free training sessions on social media. Glue yourself to social media!
This season the Who’s Next and Premiere Classe trade shows have entrusted all communications to the collective Art Comes First.As you can see in the visual communications campaign
Over the four days of the Who's Next and Premiere Classe trade shows, come and discover a varied selection of food and drink!
Opening soirée of the Who’s Next and Premiere Classe trade shows - Friday 19th January 2017
Who’s Next welcomes the collective Paperlab & Co(llab) x BHV Marais to the trade show!
Gloomy weather, urban dreariness and morale at a low? Winter comes with its drawbacks and low points. Escape the downsides of this time of year and brighten up your life with some gold!
Relive our #InfluencebyFeminalink event in collaboration with Feminalink in pictures and tweets!
Who’s Next is collaborating with Feminalink, an app to link up female professionals at an event with conferences and workshops all based on the question “How to transform your influence into a business?”
Who's Next and Premiere Classe: the resounding success of our #PositiveCommunity
Sophie Fontanel is a fashion writer and critic forL'Obs magazine. Her instagram is followed all over the world, placing her as a key influencer in the industry.
Who’s Next & Premiere Classe invite you to the #PositiveCommunity Opening Party!
In tightening our relationship with collectives, which represent key players and influencers in the fashion and lifestyle industries, Who's Next and Premiere Classe open their doors to these emerging and major players on the creative scene.
Our #PositiveCommunity is creative! Discover the lifestyle selection: french designs, unique woven pieces, hand-made, ethical and ethnical
Athleisure is the new trend in the urban fashion scene combining sport and style. At the September 2017 edition, Who’s Next is showcasing this trend and exhibiting several athleisure and sport fashion collectives.
The Japanese company LaforetHarajuku Co.,Ltd located in the Harajuku area of Tokyo is about celebrate its 40th birthday in 2018.
Have a relaxing beauty break during the WHO’S NEXT and PREMIERE CLASSE trade shows at the Caudalie and Prescription Lab areas.
A varied selection of delicious Food & Drink stands will be on offer at the WHO’S NEXT and PREMIERE CLASSE trade shows.
The teams behind Who’s Next, Premiere Classe and Paris sur Mode trade shows welcomed 500 guests into their #PositiveCommunity, among them were designers and fashion and lifestyle professionals.
In keeping with January 2017’s societal theme, which celebrated Generation Z and girl squads who are breaking boundaries and reinventing codes, we have chosen to give the spotlight to participative and optimistic fashion, which is always looking for new solutions.