China’s Cultural Richnesses on CHIC

The designers of the CHIC Paris selection are gearing up to enchant Who’s Next with an unparalleled fashion experience. Established in 1993, the China International Fashion Fair (CHIC) is the flagship trade event in China’s creative landscape. It serves as a crucial platform for promoting the industry and facilitating foreign companies' entry into the Chinese market.

Through its international expansion dynamics, CHIC Paris invites you to explore its dedicated space at Who’s Next in September, under the inspiring theme "Fashion China."

This event will celebrate China's cultural richness and sustainable development through a meticulous selection of ready-to-wear and accessory designers who combine tradition, craftsmanship, technology, and innovation. A collective showcasing the finest creativity of the country to highlight the excellence of Chinese craftsmanship, from the nobility of the materials to the unequaled quality that these brands bring to each of their creations. The exhibition will also feature a photographic gallery illustrating the Chinese fashion industry's global expansion efforts.


On the 8th of September at noon, don’t miss the "Fashion China Cocktail," an opening ceremony that will bring together international buyers, media, and other global fashion influencers (KOLs).


Discover these innovative and avant-garde brands:


Join the designers at CHIC Paris at Who’s Next from 8th to 10th September at Porte-de-Versailles (Paris) to experience this exceptional event and explore the new dynamics of Chinese fashion.

Yann Jobard

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