SS24 trends on Premiere Classe, crazy daisies

Flowers are all the rage. On Premiere Classe, many brands have incorporated daisy prints.

Popular in the 90s, this floral motif is making a comeback and is making its way onto bags, shoes, clothes and accessories. Gone are the minimalist flowers - now they're XXL and embossed for a cartoonish effect.  

Rose Carmine

A French brand founded in 2012 by designer Sandrine Ganem, Rose Carmine offers a collection of knitwear. The brand produces hand-knitted wool shorts, cardigans, jumpers and swimwear in France. This season, the ultra-colourful designs are covered in daisy prints.

Atelier de Charlotte

Specialising in footwear, Atelier de Charlotte creates shoes in a wide range of colours. A Spanish brand based in London, the mother and daughter behind the label exhibited their 'Flower Power' collection at Premiere Classe, featuring daisies on boots and pumps made from upcycled leathers.

Romualda

Cristina and Mariana, respectively painter and designer, created the Romualda label to share their vision of fashion: free and creative. In their collections, they use motifs resembling watercolour paintings. On Premiere Classe, they unveil a range of floral accessories and hats.

Amrose

Amrose is the first French brand to offer sneakers hand-knitted by women. Inspired by Kurdish know-how, their shoes are embroidered with colourful patterns. The daisies can also be found on mules, sandals, bags and even hats.

Sans arcidet

Since 2000, the Sans Arcidet team has made it a point of honour to manufacture fair-trade raffia accessories. With one foot in Paris and the other in Madagascar, the brand's bags are influenced by Madagascan culture, with embroidery, beads and flowers.

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