As the sun rises, elegant silhouettes move slowly through an unlit walkway which offers at a glance a parade of styles and colours, breaking away from the white skies of the capital city.

His article was written following the conference given by Jonathan Ruimy, an expert incommercial brand strategy for Fashion and Luxury brands, at the September 2019 edition of Who’s Next.

Asymmetry, talismans and lithotherapy, mini bags and round handles, ankle boots and low boots, knitwear and stitching... Discover all the new trends in our selection of accessories.

The Villa Beauté area is an oasis within Hall 5, adorned with young cosmetics brands upholding Green brand DNAs, shaking up the established order and offering virtuous products which respect both your body and the environment.

Lingerie, stationery, linens, home decor and everyday accessories are intertwined in our Inside area. A sector dedicated to the art of living and design, which exudes a warm and cocooning atmosphere.

The beachwear of the “south-west” Sowe is a beachwear brand that was founded in 2014 under the guidance of Perrine Lacombe.

During the last edition of Who’s Next in September, we met with Nataliya Kinzerska, the senior buyer for Apt.13. Apt.13 is a concept store located at the heart of Kiev in Ukraine, the different brands are enhanced by the rare interior design pieces such as an antique chest of drawers from a Portuguese flea market or a carved wooden door from an antique shop in Cape Town.

Supported by Eva Goldberg and Yohann Cherbit, Matthieu Pinon is the Head of the French company EMY, which specialises in shoe development and distribution.

We met with Yuko Miyama, a buyer for United Arrows, a Japanese company in charge of over 70 multi-brand stores in Japan, which include childrens, mens and womens ready-to-wear, as well as accessories.

This article was written following the conference given by Steeve Lambert, a digital expert for Fashion and Luxury, at the September 2019 edition of Who’s Next.

In the world of comics, creating characters and then a variety of products alongside them, has become a common pop culture phenomenon. But developing a character to help emerging fashion designers to launch their own collections, is the crazy challenge taken on by the character Jean-Louis and his platform.

Over Fifty et alors? is an association that was founded in October 2018 by Nathalie Garçon, a fashion stylist. Well established as a legitimate company, they work with many celebrities, who are conscious of the lack of female representation present in the world of fashion and beauty for the last 50 years…