Cocoon Paris, Villa Beauté's olfactory bubble at Who's Next

A bubble of serenity filled the Villa Beauté at Who's Next, where Cocoon Paris, with its innovative range of fragranced products, set up shop for the 3 days of the show.

Both founders of Cocoon Paris, Roxane, and Constance, share a passion for yoga and created their brand with the ambition of opening up new paths to well-being. A blend of luxury, design, aromatherapy, and yoga, the Made In France spirit shines through in the products of these two passionate designers.

Cocoon Paris in 3 words?


Wellness, Olfactory Bubble, Yoga.


How's your Who's Next going?


It's only the first day and the show is going well; it's just the start. We're looking forward to meeting potential partners, we've made our first sales, and it's also a chance for us to distribute our products in different places.


Have you met any interesting people?


Yes, absolutely. Partners, concept stores that can distribute our products and e-commerce platforms.


What was behind your decision to take part in Who's Next this year?


We were lucky enough to be selected through our Ulule campaign, which was a great success and we're really grateful to be part of the Ulule x Who's Next programme. It allows us to take on the B2B market, whereas at the end of the year we were really more focused on individuals. It's a great opportunity to get into wholesale.


What key trends have you incorporated into your designs this season?


All our products are inspired by yoga, which is a growing trend. It is practised by 25% of the French population, or 11 million people, and it's growing every day, with more and more yoga centres and people practising at home. We want to democratise yoga even further, which is why we've come up with these products.


What challenges are brands currently facing?


We're proud to have chosen 100% Made In France, a choice that truly represents our ethical values and French know-how, but this does come at a cost. It's more difficult and time consuming in terms of development and know-how, and more challenging in terms of production, because we're in competition with other manufacturers.

Emilie Issart