Bijorhca: Genderless jewellery makes its mark
From January 20 to 22 at Bijorhca, more and more brands are offering unisex collections.
What's the difference between women's and men's jewellery? For a long time, the answer was directly in the aesthetics of the pieces: thicker, rougher, monochrome pieces for men and colours, details and subtlety for women.
It wasn't until the end of the 20th century that jewellery houses began experimenting with unisex jewellery, applauded for its androgynous, timeless appeal. Today, fashion is increasingly inclusive, from catwalks to street style, and wardrobes are blending together, right down to the accessories. Jewellery is also genderless, and more and more brands are taking the plunge. At Bijorhca, some of them will be on show from 20 to 22 January 2024.
Canyon
This Marseille-based brand has been making solar-powered jewellery since 1982. The pieces are inspired by the USA, and designed to be symbols of sensuality, fantasy and pleasure.
Guiot de Bourg
A French company founded in 1905, Guiot de Bourg creates its jewellery in its Paris workshop. These classic, timeless pieces combine silver with creativity.
Théma
Thema expresses its strong identity through gold and silver jewellery. Ever since the brand was founded in 1996, its family spirit that has been reflected in unique pieces, in constant reinvention.
Anartxy
A fashion spirit since its launch in Spain in 2009, Anartyx promotes the values of self-confidence with its jewellery, ideal for any occasion. The necklaces, bracelets, rings and earrings are made of steel to be unbreakable.
Valentin & Valentine
This brand produces affordable, long-lasting costume jewellery using nacre and natural stones. This concept comes from the Ile de Ré, where the two designers draw all their inspiration.
