Zoom: the Quiet Luxury trend on Who's Next
From catwalks to celebrities, the trend today is to be found in the AH24-25 collections of Who's Next's finest brands.
From catwalks to celebrities, the trend today is to be found in the AH24-25 collections of Who's Next's finest brands.
Le Petit Pulle
Le Petit Pulle is an Italian brand of women's knitwear made in its factory in Prato. By encouraging collaboration with local workers, the brand is committed to improving manufacturing methods and preserving craftsmanship. The yarns used come from Italian spinning mills, reinforcing this elegant and timeless Made in Italy spirit.
Van Palma
French hat brand, Van Palma is inspired by Provence. Since 2014, designer Victoria has brought an ultra-elegant touch to hats crafted from silk, felt, velvet and leather. The collections capture the essence of minimalist femininity.
Tenné
Launched in January 2022, Tenné emphasizes transparency, work ethic, yarn quality and a sustainable approach, while honoring its family roots. Classic, resolutely chic pieces that capture the essence of femininity.
STAPF
Since its foundation in 1958 by Richard Stapf in Wörgl, Stapf has favored water- and energy-efficient production for its collections. With an emphasis on superfine wool and organic cotton, the brand's collections embody minimalism and quality.
JUDITH AND CHARLES
Their pieces, made in Canada, fuse feminine softness with masculine strength with highly distinctive cuts. Playing with the codes of tailoring, Judith & Charles take Quiet Luxury by storm.
Eune
An elegant and refined Korean brand, Eune focuses on the harmony of design, fabric and cut. It creates its collections like puzzle pieces, connecting previous seasons with new ones. With minimalist pieces, Eune imposes an ultra-chic style.
