Under my umbrella
To stay dry in style, Who's Next is unveiling its selection of rain-compatible brands, to be met from 20 to 22 January 2024 in Paris.
Defining a winter fashion outfit to cope with bad weather is a challenge for brands that combines R&D and DA. Exactly 200 years ago, a Scottish engineer made clothing rainproof by developing the first waterproof fabric. A few years later, Thomas Burberry created the legendary gabardine, and waterproofing has since taken on new forms, from the K-way to rain boots.
Today, the waterproof jacket has become a fashion item in its own right. From big names to very young designers, everyone is adopting the codes of rainwear to make them essential items in their collections. Sacrificing style to withstand the elements is no longer a necessity, as many brands have developed their own technology to cope with the weather. Who's Next presents its selection of brands that protect against water, from head to toe.
Flotte
Born in France, Flotte offers ethical and eco-friendly clothing made from sustainable materials. The brand embodies a contemporary approach to waterproof pieces in its range of rain jackets for men and women, but also for dogs.
Lemon Jelly
Since its beginnings in Portugal, Lemon Jelly has been redefining the concept of rubber accessories with modern, colourful designs. Inspired by the urban lifestyle, the brand fuses style and functionality to create waterproof pieces with a distinctive twist.
Geox
Geox has been developing shoes with rubber soles since 1995. Its new special weatherproof solution: Amphibiox technology. Water-resistant shoes and clothes with a sporty, minimalist or daring style that you can mix and match to suit your "rainy day" outfits.
Méduse
Since 1946, Méduse has been synonymous with casual French style. For summer, its iconic plastic sandals and for winter, chunky, colorful rain boots. Comfortable, lightweight and durable, Méduse shoes have become a must-have for all seasons, embodying the spirit of fashion.
Rainkiss
Created with a focus on sustainability, Rainkiss offers rain-resistant clothing made from recycled materials. Rainkiss jackets combine creativity and environmental awareness to keep you dry and stylish, even in the rain.
Blundstone
Originally from Australia, Blundstone has been putting shoes on surfers, city dwellers and nature lovers for generations. Blending quality craftsmanship with modern design, Blundstone boots are built to stand the test of the elements, offering comfort and durability in all conditions.
Pasotti
Founded in Italy in 1956, Pasotti creates handmade umbrellas. The brand's accessories combine traditional craftsmanship with contemporary elegance to offer sophisticated protection from the rain.
Julie Dubois Hats
Hats that redefine the aesthetics of rainwear, combining elegance and practicality in every waterproof creation. Unique creations to protect you from the rain, meticulously crafted in her Paris workshop.
Beau Nuage
Since its creation in London by two young Frenchmen, the brand has been offering technical protection against the rain. Beau Nuage adopts sustainable production techniques for eco-friendly umbrellas.
