Ulule - September 2018
After a resounding success at the first and second editions, the crowdfunding platform Ulule is coming back to the Who’s Next and Premiere Classe trade shows with a new selection of young brands.
In line with our aim to help and support everyone in the fashion and retail industries, the Who’s Next and Premiere Classe trade shows are also turning to young designers by presenting12 fashion and lifestyle designers from the Ulule community.
Ulule, the first crowdfunding platform in Europe, lets you discover and bring original projects to life. Created in 2010 byAlexandre BoucherotetThomas Grange, the platform has already successfully financed more than 19,000 creative, innovative and solidarity projects.
Ensemble Made in France, between Montmartre, Bagnolet and Pantin, Ensemble illustrates and claims Feel Good Fashion everyday. The new staple piece in women’s wardrobes, Ensemble stands out and expresses itself through a collection of modern and feminine tops and trousers, classic cuts, elegant, pure lines, adorned with their unique prints, the desire to dare!
Igwane Inspired by family, friendship and travel, Igwane is a footwear brand created by three friends wanting to share their dream. Igwane offers flip flops and sandals which are endlessly adjustable and interchangeable, with countless accessories. This ethical brand aims to promote responsible purchasing, and in the future create fair trade. In order to fulfil this aim, they use local, French manufacturers in Cholet, their products are 100% made in France, and they steer clear of using animal leather in production.
Iodée High-end, chic and comfortable women’s swimming costumes, at an affordable price. It was a dream of the ideal day by the sea that inspired Iodée. Small collections of swimming costumes designed for diving, swimming and running freely! Swimming costumes which combine elegance, comfort and character, to feel just as confident when you’re ready for action on the edge of an improvised diving board, as you do whilst relaxing on a beach towel.
Olaaf Created at the beginning of January 2018, Olaaf is an innovative watch strap brand that wants to modernise the traditional watch strap, making user-experience a priority during its development. Olaaf is completely in tune with the times, creating original watch straps with advanced techniques. Olaaf focuses on practicality, safety, comfort, and an unconventional, unforgettable design. This new French brand has customisation options online, so there really is something for everyone.
Petitjean Paris Stories make us who we are. As much in a literal sense as a figurative sense. We learn from stories – those which we read, and those which we hear. Overall, we become the story that we tell. Petit Jean pieces are designed and crafted in Paris, by the best craftsmen in France, Italy and England - each according to their savoir-faire inherited over generations.
Pomkin Pomkin offers a range of trendy, fun ready-to-wear, adapted for both pregnancies and breastfeeding. Well cut, comfortable, made from pretty, soft and fluid materials, and produced with love.
Shammane Thanks to the SHAMMANE hybrid smartwatch, follow your physical activity and your sleep quality with elegance and lightness. The SHAMMANE signature style – minimal and graphic – is free from traditional watchmaking codes. The brand is equally meticulous when working the watchface and casing, as with the design of the strap. Passionate about details, perfecting the lines and playing with texture, the designers create their models and select their materials with the greatest care.
SuperbeThe Parisian brand SUPERBE designs in France creative and fun panties for self-confident women who love life.
Wair WAIR is a made in France brand involved in FashionTech, in other words, that contributes to innovation in fashion and clothing to improve the quality of life and wellbeing of urban cyclists. Everyday, they collaborate with numerous tech partners to offer a result which is both technical, aesthetic and eco-friendly. They believe that, above all, innovation should be done sustainably and responsibly. In short: long live the bicycle! 
