From January 20 to 22, Grace & Mila unveils Empreinte, its Fall/Winter 2024 collection.
Grace & Mila has set itself the challenge of expanding its creative freedom by developing a complete wardrobe, while asserting its brand identity that combines femininity and attention to detail.
The brand offers new product ranges to dress all women, while maintaining a balance between emblematic and signature pieces. This stylistic renewal marks the start of a new era for Grace & Mila, with its Fall/Winter 2024 collection: Empreinte.
Empreinte is a collection that embraces simplicity, comfort and universal, effortless beauty. Femininity is honored in all its facets, in an assertive and uncomplicated way, from the most glamorous to the most casual.
For FW24, designer Patricia Chou has drawn from the men's wardrobe and softened it with matching feminine touches. The proposal is creative and strong, brimming with singular, uncompromising pieces, as evoked by the striped satin ensemble and its pyjama style, or the pieces inspired by 80/90s silhouettes. The garments explore the beauty of detail to present a fluid and durable wardrobe that bears the imprint of the 80s.
Each wardrobe features iconic pieces. The looks are precise and thoughtful, defined by distinct silhouettes, perfect cuts and refined fabrics. Pieces are conceived and subtly modified over time to compose an organized wardrobe that transcends trends.
With this new collection, Grace & Mila leaves its mark with fascinating color and pattern combinations and bold new volumes. A new chapter opens towards new horizons.
Launched in 2011, Grace & Mila is above all the story of a family. It's the story of Patrick, Patricia and Julie Chou, a brother and two sisters who dreamed of creating a resolutely modern women's brand, enabling every woman to express her personality with pieces that are meticulously detailed and cut to perfection.
With each passing season, Grace & Mila has established itself as a brand with character, appropriating trends and revisiting them in its own way to create its own distinctive style. With its complete wardrobe and Parisian approach to fashion, the brand makes itself desirable all over the world, and is present in over 2,000 points of sale in 25 countries!
With its sights firmly set on the future, on the development of its collections and on growth, Grace & Mila now employs more than 90 people who put their heart and passion into developing the brand that seduces more and more women, day after day.
Premiere Classe will be in full swing from 1 to 4 March, with a rich and creative offering.
As a partner of the 38th Hyères International Fashion, Photography and Accessories Festival, Premiere Classe welcomes the Formers to a dedicated exhibition.
In 1989, Premiere Classe started out in Paris with the ambition of making a name for itself in the world of accessories. To celebrate this longevity, we asked 3 brands from the early days to share their memories with us.
Founded in Rimini from the vision of the eponymous young Italian designer, Judy Mazzotti, Judy created her brand with a focus on the future and research and development centred on innovation and sustainability.
In 1989, Premiere Classe started out in Paris with the ambition of making its mark in the world of accessories. To celebrate its longevity, we asked 3 brands from the early days to share their memories with us.
As a partner of the Prix de la Création de la Ville de Paris, Premiere Classe is inviting Domestique - Prix Accessoires de Mode, and Clara Daguin - Grand Prix Mode, from 1 to 4 March 2024.
Future Positive by Smiley is back with a space dedicated to its fashion collaborations with brands such as Eastpak, Rainkiss, Jules, Snocks, Saturday Society, Hoptimist and Small World, in the IMPACT area of Who's Next.
From January 20 to 22, Grace & Mila unveils Empreinte, its Fall/Winter 2024 collection.
Italian designer Giulia Iosco first joined Bijorhca in January.
The Fédération Française du Prêt à Porter Féminin has teamed up with Who's Next to launch the LOVE ROOM, a business space for brands.
From January 20 to 22, Grace & Mila unveils Empreinte, its Fall/Winter 2024 collection.