Cashmere, a timeless obsession at Who's Next
Much more than just a material, cashmere conveys an image of unrivalled luxury.
To help you prepare for the Autumn-Winter 24/25 season, Who's Next presents the finest specialist brands.
ABSOLUT CASHMERE
Renowned for its modern, assertive cuts in acid colours, Absolut Cashmere designs cashmere jumpers, trousers and accessories that reflect the energy of a vibrant youth.
ESTHEME CACHEMIRE PARIS
ESTHEME embodies a passion for cashmere, quality and innovation. A family business, from stylists to production staff and sales managers, they have all been with us since the very beginning of this success story. Founded by a designer under the age of 30 who had just graduated from ESMOD, the brand was created in 2003 with the vision of offering quality cashmere that was both fashionable and affordable.
A.POIL CASHMERE
For 18 years, A.Poil Cashmere has been developing collections designed to last, made from cashmere and yak natural fibres. Made in France by a Nepalese family, the brand promotes its passion for materials.
NOTSHY
The NOTSHY knitwear collection features cashmere with character, designed for daring women with an assertive style. An encounter between ancestral craftsmanship, a love of fashion and an ethical vocation, guaranteeing long-lasting pieces that will stay with you for the rest of your life.
Care By Me
CARE BY ME is a Danish brand that represents an alliance between timeless design, quality materials and responsible production, creating ultra-comfortable homewear and accessories.
LES TRICOTS DE LEA
After an early immersion in the world of fashion, designer Léa Bellaiche developed a passion for knitwear, captivated by the interplay between colours and materials. This experience sparked a desire to create a modern, quirky vision of knitwear. Les Tricots de Léa pieces convey a sensual, comfortable look.
CRUSH
An ultra-colourful, fun cashmere in a range of jumpers and cardigans. Suitable for all seasons, Crush goes with every style and adds a fashionable touch to every outfit.
MADLUV
Created in Paris, Madluv marries casual elegance with inspiration from the world of music. Colourful collections full of style, a bold fusion of refined cashmere and unstructured rock. A choice of cashmere quality and comfort, reflecting a unique passion for fashion and music.
PLOUMANAC'H
Inspired by the picturesque atmosphere of Ploumanac'h, the eponymous brand based in Arenzano, Italy, captures the faded colours of the Breton coast and the oceanic spirit in each of its pieces. By favouring sustainable methods, Ploumanac'h steers clear of mass production, prefers natural fibres and uses innovative dyeing processes.
PUROTATTO
Purotatto is an innovative Italian fashion house that sets itself apart by creating women's clothing from milk fibre. As well as being aesthetically pleasing, the brand's creations are designed with a technology that promotes blood circulation and moisturises the skin.
RIVIERA CASHMERE
Anchored in the philosophy of "Totally-Made-in-Italy", Riviera Cashmere has been sourcing the best raw materials in Mongolia for years. Every stage of its manufacturing process, from spinning to dyeing, sewing and washing, reflects a deep commitment to creating sustainable pieces.
