Holidermie on Who's Next, a unique moment on La Villa Beauté

From January 20 to 22, holistic beauty brand Holidermie will be staging a special event at Who's Next's Villa Beauté.

In Hall 4 over the 3 days of Who's Next, the Holidaymie space will be complemented by a beauty bar for testing the brand's Inside & Out routines. A not-to-be-missed destination for all fashion concept-stores looking to expand their trend offering.

The Holidermie brand

Born in Paris, beauty and fashion enthusiast Mélanie Huynh draws her inspiration from the "way of life" of 90s supermodels and icons, conveying powerful femininity and a healthy lifestyle rooted in sport. In 2019, Mélanie is bringing her healthy lifestyle to life by launching Holidermie, a holistic beauty brand embodying her commitment to radiant, balanced beauty. Based in France, Holidermie offers a range of facial treatments, dietary supplements and self-massage protocols. Placing science and sustainability at the heart of its philosophy, the brand formulates its products under the supervision of a medical director, incorporating a powerful anti-oxidant complex derived from French biodiversity. Fusing skincare, nutrition and physical activity, Holidaymie guides everyone towards a holistic approach to inner and outer well-being.