On the spot: Interview with Lauren Chéron at Premiere Classe
A jewellery buyer for Galeries Lafayette for the last year and a half, Lauren Chéron previously spent 10 years as senior product manager for jewellery and watches at Agatha. We met her at Premiere Classe and asked her a few questions.
A jewellery buyer for Galeries Lafayette for the last year and a half, Lauren Chéron previously spent 10 years as senior product manager for jewellery and watches at Agatha. We met her at Premiere Classe and asked her a few questions.
Are you a regular at Premiere Classe? What do you appreciate about the show?
I come to every Premiere Classe session. It's an important moment in my life as a buyer because it allows me not only to see what the trends are, but also to talk to the different designers and actors present.
How do you organise your visit here? Do you make appointments with certain brands, or do you let yourself be surprised by what's on offer?
I prefer to come without any obligations and leave myself the opportunity to discover and be surprised. It's always very exciting to see a new brand, new collections, new jewellery... Because in my profession, in my eyes at least, it's essential to see for real, to touch... That's how the emotion comes through!
Can you tell us about some of the brands/designers you fell in love with this season?
I really liked the Ben-Amun brand by Isaac Manevitz, which offers beautiful gold links and is fairly priced.
I also fell in love with Sigal Paris, a brand that offers men's jewellery, which is something we're trying to develop, and that is part of an eco-responsible approach by making bracelets from recycled watch links.
Premiere Classe has celebrated 35 years in the service of design. What are your expectations for the future?
I expect Premiere Classe to continue to help me discover new brands, particularly international ones, which I probably wouldn't have known existed without visiting the show.
