The denim comeback at Who's Next
From 20 to 22 January 2024 at Who's Next, denim is making a comeback. First appearing in the 1800s, denim jeans quickly became synonymous with timeless fashion.
Whatever its style, from its past as a symbol of rebellion to its adoption by all the fashion it-girls, denim has become a statement in its own right. It's a look that's effortless but always chic, that enhances every body type, and that never stops reinventing itself to keep up with the times.
In the 1980s, denim, first adopted by Calvin Klein, became a coveted item for fashion designers. First high-waisted, then baggy and then low-waisted, always crossing generations, denim has metamorphosed with the times and fashion icons. A symbol of emancipation, denim retained its essence in the 90s and 2000s, when 100% denim brands enjoyed their heyday. Over the last few years, many of the leading brands on this fashion page have taken a new turn in their production. Adapting to a changing society, they are more sustainable and more inclusive to allow all body types to feel represented. These are challenges that are enabling brands to rethink their manufacturing methods and the values of their collections.
With their finger on the pulse of the latest trends, a host of denim brands will be present at Who's Next from 20 to 22 January.
Kaporal
Kaporal has left an indelible mark on the world of denim thanks to its emblematic designs and signature details. Now they are proudly announcing their return to their roots, putting the spotlight back on the denim that has shaped their reputation, and on their home town of Marseille.
Salsa Jeans
From its beginnings in northern Portugal in 1998 to the present day, Salsa aims at making jeans for everyone. Pieces designed to the millimetre for a perfect fit and a sustainable production.
Le Temps des Cerises
Le Temps Des Cerises has been making jeans with 100% Mediterranean know-how for 25 years. Today, the brand has succeeded in renewing itself and cultivating this essence to create fashionable, eco-friendly pieces.
1083
Certified "made in France", 1083 garments have been created since 2013 as part of a sustainable, responsible and ecological approach. A wardrobe designed to be worn by everyone, in a modern and distinctly chic style.
Kings of Indigo
Kings of Indigo is committed to creating 100% vegan denim made from sustainable materials. Born in 2011 in Amsterdam, it presents jeans with timeless cuts that respect the environment. During the show, it will launch its new Autumn Winter collection with a unisex drop.
Reiko
With pieces that define style and silhouette, Reiko embodies a true lifestyle. A Marseille-based brand, it embodies values of authenticity, sophistication and modernity.
Kuyichi
Dutch brand, Kuyichi is an institution. Since 2016, the jeans have been made from organic cotton and the brand offers an all-year round collection. These pieces carrying a strong heritage, are available in a range of products with a classic-chic DNA.
Red Legend
A denim culture with an original style, sustainable and conscious of tomorrow, Red Legend selects recycled and organic materials to design denim jackets, trousers and overalls.
Nagev
Du denim à partir de coton bio, issu d’une production éco-responsable, Nagev s’est engagé à créer des pièces modes depuis le Cambodge.
Sac & Co
Handmade in Greece, Sac & Co has been developing its denim since 1994. Between innovation and tradition, the collections are imbued with the warmth of the Mediterranean.
Muse Denim
A Parisian brand, Muse offers a cocktail of cuts, colours and sizes. Pants and jackets with a minimalist and trendy design.
