Who's Next
Who's Next

International fashion trade show

Paris,
Porte de Versailles

Who's Next

Understanding and expanding the offer to release a creative energy

Following on from the September 2016 edition, the leading ready-to-wear trade show works its offer and expertise in order to offer buyers and professionals a visit that is inspiring, productive and full of creative energy.

Girl Talk

This edition, the trade show is launching new tools for buyers. The traditional trends forum is replaced by a trends and influence magazine that will be available throughout the trade show and thus will accompany visitors during their visit. The magazine named 'Girl Talk' has been made by the trends agency Nelly Rodi for the trade show. It offers 56 pages of trends inspiration and purchasing guidance in terms of cuts, colours and materials for the FW17 season. It includes detachable trends boards personalised for each area of ​​the trade show and available at the entrances of each sector. Also worth noting is the unprecedented initiative organised by the trade show where the magazine will be distributed to a large reader audience in Paris on Thursday 19th January thanks to the unique partnership with the weekly magazine Stylist.

The trade show's offer has also been reworked in order to provide a clarification on the positioning of each of the five areas: Fame, Private, Trendy, Urban and Studio. These factions will be supported by events and activities in order to send a strong and clear message.

For each area there is:

Urban, Hall 7.1

Weyz Clothing
Weyz Clothing
Bombers
Bombers
Von Dutch
Von Dutch

the area for denim and streetwear unisex brands, including:
FJALLRAVEN, OXBOW, JOTT - JUST OVER THE TOP, REDSKINS, VON DUTCH, BOMBERS, KANGOL

Following the theme of the trade shows, #Girlsquad and Generation Z, the Urban area has organised two events.
At the "Retromania“ retail space, organised by Eureka Fripe, discover iconic urbanwear vintage pieces from the 90s (Champion, Fila, Ellesse, Serio Tacchini...)
The Citadium space will offer numerous events linked to urban culture, including a workshop for customizing sneakers by the artist Rudnes... and a live talk on Sunday 22nd January with the new kind of media by 15-25 year olds, Twenty created by Nadège Winter.

Trendy, Hall 7.1

LTB Jeans
LTB Jeans
Glamorous
Glamorous
King Louie
King Louie

Fashionable women's collections at affordable prices. With brands such as:
BRAVE SOUL, BSB JEANS, IMPERIAL, ORFEO, COMPAÑIA FANTASTICA, VILA CLOTHES, LILI SIDONIO X MOLLY BRACKEN, PEPALOVES, GLAMOROUS, GRACE & MILA

The "Girls wanna have fun" area will present collections and activities arranged as a "selfie stand" open to all visitors. Costumes, masks, snapchat inspired filters... hairdressing, makeup and photo workshops created by the collective of committed girls "Les Nanas of Panama" in order to explain this costume and staging phenomenon that takes a real business dimension.
Trendy will also give visitors the opportunity to discover the spring/summer 2017 trends, the #SS17itproducts not to miss out on as well as the chance to complete their wardrobes with products available to purchase at the trade shows.

Private, Hall 4

Hanita
Hanita
Amina Rubinacci
Amina Rubinacci
Yaya
Yaya

Private will bring together all the mono-product brands and essentials that every woman’s wardrobe should contain. A selection of creative women's brands with strong commercial potential and internationally renowned, for example:
BEST MOUNTAIN, BLEU BLANC ROUGE, CREA CONCEPT, FRNCH, GIORGIO&MARIO, JEFF, LA FEE MARABOUTEE, NICE THINGS PALOMA S., PAKO LITTO, RIVER WOODS, SCAPA, SEE U SOON, TRENCH & COAT, YAYA WOMEN

In order to offer more exposure, the area entrance will propose a brand selection and new labels representing the 10 essentials for the perfect wardrobe, composed of timeless, elegant and versatile pieces: The Essentials.

Studio, Hall 4

Elisa Cavaletti
Elisa Cavaletti
NÜ
Intuition Paris
Intuition Paris

The must-have women's ready-to-wear brands organised by brand sectors, in particular:
BEAUMONT, DERHY, ELISA CAVALETTI, ESTHEME CACHEMIRE PARIS, FUCHS & SCHMITT, FUEGO WOMAN, INTUITION PARIS, LARA ETHNICS BY NATURE, LAUREN VIDAL, MYRINE, NÜ, POUPEE CHIC, RESET, RIVIERES DE LUNE, SUPREMA

In order to bring new market and sales opportunities, the area will highlight two "transversal" aspects present in the collections of several brands exhibiting within this area: a new "plus size" "girls with curves" area. Created alongside the fashion blogger Gaëlle Prudencio, the space will be the base and "referral" point to the trade show brands that have a plus size offer. We are responding to a strong demand from retailers struggling to find brands in this fast-growing gap.

At Studio you will be able to discover the "Home" and "Décor" ranges from the brands exhibiting at the trade show. Cushions, rugs, tableware... all will be presented, demonstrating the evolution of the market which tends to provide a larger shop offer in addition to the ready-to-wear selection.

Fame, Hall 2.2

Samsoe & Samsoe
Samsoe & Samsoe
Chloé Stora
Chloé Stora
Les Coyotes de Paris
Les Coyotes de Paris

More than 200 must-see brands will be presenting at the Fame area, including American Vintage, Leon and Harper, Swildens and Mes Demoiselles. As for young creation, Les Coyotes de Paris, sainte courtisane, 6eme Gallery and Gabriela Alexandronova are all to be discovered.

Lifestyle is asserting itself this season within Fame with several projects. The opportunity to discover several pop ups including "Piéces“ by Julia Von Hagen bringing together 5 craftswomen working in ceramics, textiles and art, the neo-green collective "Bonheur" as well as the collective Paperlab. New within the young creation area of Fame (hall 2.3), the pop up market Hotel Bohême.

This is also the result of the work that has been driven by the trade show offer, since, in addition to the already present ready-to-wear offer and fashion accessory offer of Premiere Classe in hall 3, the lifestyle and décor products will enter the Porte de Versailles from the 20th to 23rd of January.

Pop-up Market by Who's Next

The six "pop up markets", all marked with the attached logo, will punctuate the 4 halls of the trade shows and will propose a new selection of décor and lifestyle products. These BtoC pop-up stores complete the trade shows experience and simplify the buying process by offering the possibility for visitors to purchase items directly at the trade show.

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