Who's Next
Who's Next

International fashion trade show

Paris,
Porte de Versailles

Who’s Next is initiating a partnership with the Flagship Citadium Caumartin in Paris in order to offer the unique opportunity to a new wave of young French urban labels, to present their collection to French and international professionals and then to the public.

Who's Next x Citadium

Call for applications

For years the two entities have committed to showcasing young labels and now they are joining forces and launching this never-before-seen initiative in order to support young brands in their development and commercialisation.

The call for applications will be circulated on the Who’s Next and Citadium social media accounts on Friday 9th December. In order to participate, the labels have until the 19th December to register their candidacy according to the following criteria: propose a woman’s, unisex, men’s or accessory collection and to be able to exhibit at the trade show in January. Please note, only French brands with less than 3 years of existence can apply. The purpose of the competition is to highlight young talent.

The Who’s Next and Citadium jury will announce the winners on the 27th December.

These young brands will exhibit their Autumn/Winter 2017-2018 collection from the 20th to 23rd January 2017 at the Citadium pop-up store which will be situated in the Urban area of the Who’s Next trade show, Hall 7.1. They will have the opportunity to present the brand’s background and exhibit their collection to a professional public of 50,000 visitors, buyers, influencers, including 1000 French and international media.

The Citadium x Who’s Next pop-up store

Citadium will take over Who’s Next by constructing a pop-up store which will use the same codes that have created the success for the Parisian flagship: a unisex and urban selection, food area, talks and performances. All the products will be exclusively available to purchase.

Among the already announced services and stalls: a sneakers customisation workshop by the artist RUDNES and the Figure photobooth.

After the trade show this co-branded Who’s Next x Citadium pop-up store will be moved to the Parisian flagship Caumartin and then to the provinces.

Download the press pack

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